Lots of interesting scenarios here. As the PD of Y102.9 in Raleigh, I've heard NO talk of Oldies
on WZTK. WZTK is showing growth and it takes a long time (or alot of MONEY) to get adults
to chage their listening habits. I believe 'ZTK is in News/Talk for the long haul.
An Oldies station in Greensboro makes a lot of sense, if the owners are commited, and the Sales Team is well trained. We're lucky to have both at Y102.9. We've been up, 25-54, in every successive book since sign on.
And, more importantly, our local advetisers get results!
Our cume, with a Class A signal, is nearly that of several of the 100,000 watt sticks (WRVA, WRSN).
There's Big Love for Oldies in Greensboro/W-S. It may have to be on a less than perfect signal, though.
HITZ does look like the opportunity, if the owners take the plunge.