Marv wrote:
Why the heck did CC launch WKSC in the first place, given the dreadful results from the various launches of CHR/Pop ststions nationwide over the past several years?
As odd as it seemed when CC launched WKSC, their patence is paying off big time, and it could get bigger. "KISS" floundered for a long time as a weak sister to B96 in terms of ratings, but they have managed an impressive growth over the past 4 to 5 years. It will be interesting to see this winter book and see if "KISS" passes B96. WKSC has been doing some fine tuning, even with afternoon drive, and it's starting to show dividends. Fewer phone calls and more tunes.
While competing stations seems a surprise to some, it is actually quite refreshing to find stations actually making changes and adjustments to keep listeners from going away. That's what can actually bring back some good radio for the listeners. When there is no competition, the stations can keep things tight and very limited because there is nowhere else to go.