Is this a rumor or not?

[aceman.four]

Is Mike FM 93.7 going smooth Jazz as a fact or a stupid rumor. The same with 99.5 WCRB going Alt. Rock?
I'd like to know. I believe in facts not rumors. Also ((((WHEN IS IT GOING TO HAPPEN))))

 

[raccoonradio]

Given their half decent ratings and the broad base they probably cover, I'd doubt it. While both variety hits and
smooth jazz cover a desirable demo (age-wise), more people would be interested in variety hits than in smooth
jazz. Even if people hadn't discovered smooth jazz yet and might get attracted to it, rock/variety hits is
what more people would like to hear, in not just the desirable demo (age wise) but those younger and
older, too.

Look at a station like WBOQ--not exactly burning up the ratings, but suppose you're a salesman for them:
"We have a swing and jazzy format."
"We have 'good time favorite' oldies and AC (plus Red Sox and Celtics)"

Sure, the devotees of swing/jazz would feel it better serves them, but there are many, many more people
who who want something that's a cross between Oldies 103 and WROR (and they can run local ads
there at a cheaper rate, but still reach a coveted audience). And even if the ratings seem small,
they bill well. Or at least they're doing well enough that we haven't tuned in one day to find
"Smooth Jazz 104.9", or another specialty format.

 

[dumber than a box of hair]

Is Mike FM 93.7 going smooth Jazz as a fact or a stupid rumor. The same with 99.5 WCRB going Alt. Rock?
I'd like to know. I believe in facts not rumors. Also ((((WHEN IS IT GOING TO HAPPEN))))

They're stupid rumors.

 

[raccoonradio]

>>suppose you're a salesman for them

I meant to add, 'which would you rather say to clients?'

 

[Jacko]

I think that the 99.5 going alternative rumor was an April Fool's joke. I happen to be reading the New York board this morning and saw a rumor about an "adult hits" station in Boston flipping to smooth jazz I assumed it would be Mike FM. While Mike FM is automated and gets OK ratings, it still could be perfectly feasible in my eyes given the market. Then again we also have 3 "alternative" stations, so who really knows...

Jacko

 

[dumber than a box of hair]

While Mike FM is automated and gets OK ratings, it still could be perfectly feasible in my eyes given the market.

Not gonna happen. Entercom is not going to give up a format with no air talent to pay which is getting decent ratings and making money for something that has already flopped three times.

 

[rapking]

Mike FM is the future of Radio . No D.J's and no Local feel to it . Just play music from AC/DC to MC Hammer and ZZ Top . Bad Weather ! Who care's, We play music . Someone broke out Jail ! Who Care's, We play music . New President ! Who care's , We play music . 1090,92.9 and 93.7 The future of Radio !

 

[argytunes]

Not to be a 'spoil sport'----but why in the world is there such a focus on a SMOOTH JAZZ format? ???

Especially when there are several other formats that aren't currently being done in the Boston area...except on Friday, Saturday or Sunday mornings after midnight!!!

If ANY radio station wants to make money and interest new listeners....maybe they should start by asking their desired advertisers and the few people who are loyal to them NOW...."If you could change one thing about our station...what would that be?"

Smooth jazz....BAH HUMBUG!

argytunes

 

[JustinT]

I think that the 99.5 going alternative rumor was an April Fool's joke.

You're right there. But at last check, Nassau is trying to sell at least 50% of 99.5 WCRB, which given the station's terrible billing would seem to guarantee a format change. Given the diversity in this market, alternative isn't a bad prediction.