Is this a trend?

[secondchoice]

I know Mr. Ho will have a break down of some of the demos which are more important than 12+, but June was not kind to the Cox Atlanta cluster (-2.0 in the 12+, if my math is correct). They seem to be down every where except WBTS. Of course one month dose not make trend, WSB AM has lost 1.3 from April. I wonder if there will be changes at 750. Not everyone is on vacation. You would think with the “Tea” party that conservative talk would be on the upswing, but WGST is down over 20%. These are some of WGST’s maximum coverage months so signal is not an issue. With the “short” school summer I can understand the stations that target households with school aged children coming up short. But talk radio is supposed to have “big money” older listeners, who are not tied to the school calendar.

 

[carnivaltrash]

short answer, yes, it is a trend and has been for the last year. I'd hate to be workin' at white columns right now.

 

[jabba17]

I know Mr. Ho will have a break down of some of the demos which are more important than 12+, but June was not kind to the Cox Atlanta cluster (-2.0 in the 12+, if my math is correct). They seem to be down every where except WBTS. Of course one month dose not make trend, WSB AM has lost 1.3 from April. I wonder if there will be changes at 750. Not everyone is on vacation. You would think with the “Tea” party that conservative talk would be on the upswing, but WGST is down over 20%. These are some of WGST’s maximum coverage months so signal is not an issue. With the “short” school summer I can understand the stations that target households with school aged children coming up short. But talk radio is supposed to have “big money” older listeners, who are not tied to the school calendar.

Cox seems to have WSB-A on autopilot, not keeping the station fresh, and CC has been mailing it in with WGST now for years, with nothing outside of syndicated programming.

(Warning: political discussion ahead)

Maybe the tea partiers aren't cottoning to folks parroting the GOP party lines and being good Republicans first and conservatives second. Plus, a lot of the tea partiers aren't social conservatives to begin with, and despite being more libertarian, Boortz isn't filling that need.

Boortz can be quite illibertarian when he wants to be...plus the LP is all over him for saying that people need to vote for the GOP and not the LP this year. If Boortz ever was a GOP party hack, it's now. Has he been making more of those off-air phone calls to Sean?

Beck keeps sounding like a conspiracy nut on Kook to Kook AM, something that the Tea Party is taking great pains to distance itself from.

And the turbo-Christians (Neal's term) don't like the fact that Beck is Mormon.

Something to offend everybody.

Lastly, are some of the second-tier talkers (WGKA, WCFO) filling the void? Not saying they are...

WGKA could put on a harder-core libertarian, but Salem wouldn't go for that. And WCFO is too inconsequential to matter.

 

[agentUrge]

And the turbo-Christians (Neal's term) don't like the fact that Beck is Mormon.

I love this term. Wow, thanks Mean-Joe!!

 

[onetake]

Bottom line: a lot of folks are talking about nothing all that interesting. Thus the numbers. Problem is, why don't the hosts know it's not that interesting. If you're at a party or a bar you can tell immediately when you need to change subjects. Some of these guys talk it to death worse than 4 girlfriends who spend 45 minutes on their indecisiveness of paint color sections.

 

[jabba17]

Bottom line: a lot of folks are talking about nothing all that interesting. Thus the numbers. Problem is, why don't the hosts know it's not that interesting. If you're at a party or a bar you can tell immediately when you need to change subjects. Some of these guys talk it to death worse than 4 girlfriends who spend 45 minutes on their indecisiveness of paint color sections.

IMNSHO Boortz jumped the shark when I got an email from Cox asking me to rate various aspects of the show (Belinda, Royal, talk about the FairTax, talk about Naples, talk about general aviation, etc.). That's when I knew the market researchers had gotten hold of him.

Boortz was a lot rowdier and unpredictable (read: more fun) when he was on WGST...and from what I have heard he was even more so before that on Ring Radio. Sean Hannity was the same way when he was a nobody on WGST.

I still remember the Kimmer busting on Hannity. Punch line: the third kind, the fake you-know-what, goes "Oh Sean!"

 

[Wildstyle K]

Some of these guys talk it to death worse than 4 girlfriends who spend 45 minutes on their indecisiveness of paint color sections.

Oh so that Everybody Love's Raymond episode I saw the other day WAS based on real life!
I never thought that picking / carefully deciding and analyzing the right shade of pink out of 6 different pink bathroom tiles was really that important in real life! ;D