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Is this happening in FT Myers, other radio markets, and maybe it is ??

R

Radio Dav

Guest
The reason I think no one really wants to do oldies is because they want to be the number 1 rated station or the cluster wants to see if they can bring down the ratings on the #1 station owned by another cluster. So the rock station will no longer be #1, then the station that is 2nd becomes first.
Maybe this is what people can't figure out what I think is happening.

Example lets say WTTS decides to go oldies (which they will not try oldies because there happy with what there doing). Lets say WTTS does oldies and they was to have some luck, and become the #1 station in Indpls, I all most bet another cluster would try to take there ratings down so 1 of the stations owned by this cluster can have 1 of instead of #2 or #3.

I remember when WKDF was a rock station for several years, then it became country, which at the time WSIX may been #1 station, maybe they wanted to see if they could knock the #1 station off number 1.

Maybe we don't have enough companies rating each station, would make it harder for a station to be number 1 and stay #1 on ratings done by different companies.
 
The reason why companies started bailing out on Oldies in the past 2-3 years has to do with the audience getting older.

As for 103.3 WKDF in Nashville it was a Rock station for more than just "several years". Try more like nearly 30 years!
 
The same argument could be made for Raleigh's WQDR. The longtime rock station only flipped to country in the 80's, and since then, some insiders joked that their call letters stood for "we quit doing rock." Fast forward a quarter-century later, and they're the country leader, so much so that it prompted another longtime area rock station, WRDU, to transform into "The Rooster" (today, they're known simply as "RDU Country").
 
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