At one point (in the 70s and 80s) the Utica/Rome market actually came close to getting a CBS affiliate...by having a second full power VHF station sign on. The market had a tentative allocation for Channel 4 which met all the requirements for co-channel and adjacent channel separation, and ability to provide a city-grade signal to Utica and Rome proper, assuming its transmitter was located near WKTV's east of Utica and it operated at similar ERP (35 kW at 1380 feet above terrain).
It never got built, first because the regional economy in the '80s was sketchy and potential owners held off on applying for a CP, and then because the FCC slowed down on processing any new applications for analog TV CPs after the early 1990s while they were trying to figure out how to phase in digital TV and where existing stations were going to wind up after the transition. No one ever pronounced flat out the death of the Channel 4 allocation for Utica but it's been pretty much assumed dormant for the last 20 years.
It could come back to life if the FCC actually squeezes stations back into the VHF band, as some expect, in order to make room for more spectrum in the higher UHF channels (above channel 40) for broadband data. Heritage stations would be pushed back into the VHF band first (at powers like their old analog visual ERP, to cut through the noise). But some new stations might show up there as well.