Is this really true?

[uhhh23]

I'm a newbie to the State of Indiana, but is there a law that states you have to separate Liquor Brand from Location while doing remote breaks, live mentions, and promos?

I was told that you can't say "Join WXXX along with Jager this Thursday at Hooters.."

Instead you have to separate it in two breaks.
Break 1- "Join WXXX at Hooters this Thursday for awesome Shots"
Break 2- "Join WXXX along wit Jager on the corner of 69th and Baseline for $3 Jager Bombs! Just look for the WXXX van!"

Is this correct? Or am I being Lied to? I've worked in Radio in four different states and have never heard of anything like this before. If this is True, then this is probably one the most ass backward things I have EVER heard.

 

[RO77]

Pretty sure there is no state law. Maybe it is a company policy??

 

[BobOnTheJob]

Reminds me of that old wives tale from 35-40 years ago that FCC rules didn't allow alcohol in radio stations.

 

[secondchoice]

Reminds me of that old wives tale from 35-40 years ago that FCC rules didn't allow alcohol in radio stations.

Thank goodness that was a wives tale!

 

[option2]

In this case, if there is a law it would probably have more to do with the liquor license rules for the establishment and not the radio station. I know the FCC has specific rules for dealing with 21 and over establishments, remotes, mentions, and prize give-aways. You may want to check on those if you haven't already. I had a case where a listener actually wrote a letter to the FCC complaining that we were on the air from a bar saying to come register to win a car but that when she got there since she was 19 she couldn't get in and was unable to sign up (false advertising she said). We didn't get fined, but the FCC sent us a letter stating that we couldn't talk about registering for a prize or giving away a prize INSIDE the bar without giving under 21's the same opportunity. We just ended up putting a registration box outside the place but it was interesting getting an "official" letter from the FCC.

 

[uhhh23]

So I asked around, and this is actually something that is coming from the distributor/agency? But its not just one. There are multiple distributors/agency that have this same rule when it comes to talking about an event involving alcohol using radio. Here's the weird thing. According to the distributor, this only happens in Indiana. Why?

 

[flip23]

Don't all radio stations have breathalizers at the studio door?

 

[Southport_road]

like drug testing...if radio stations had breathalyzers at the front door...there would be a lot of dead air in American radio! :-*

 

[BobOnTheJob]

like drug testing...if radio stations had breathalyzers at the front door...there would be a lot of dead air in American radio! :-*

And no more of those shows where the jock gets drunk in the presence of the state police!

 

[N_D_Radioguy]

Don't all radio stations have breathalizers at the studio door?

Is that what the Sales Manager told you it was?

 

[shawk-n-awe]

It may not be a "law" but the truth is, alcohol, especially spirits, are very proactive in showing activist groups that they are self-policing. They have some ability to market now and don't want to lose it (think about tobacco). With that in mind, there is an industry group, I forget it's name, that sets rules more stringent than current law. The legal teams at the distributors then make really tough guidelines to follow. For instance, if you want to market liquor on your website, you better be prepared to PROVE through a 3rd party measurement company like ComScore that your online audience is less than 22% under 21.

 

[radioho]

like drug testing...if radio stations had breathalyzers at the front door...there would be a lot of dead air in American radio! :-*

Likely a big reason why radio is at such a low point! No matter where you work, if you have to be high, drunk or impaired you are not worth the pay you're receiving and you should be fired immediately.