Back when I was programming top 40, a select few markets had a station with a micro playlist. I know top 40 has fast rotations and slender playlists but I'm talking tiny playlists.
At one point a station I looked at had about a 70 minute rotation on all their currents and played only one recurrent each hour in the 4th quarter hour. As I recall they had about 6 to 8 recurrents. I think they ran about 15 or so currents. They cycled out the playlist rather quickly. For certain their entire playlist was about 25 songs or less including recurrents.
I have often wondered if in competitive markets if this might be an option. From my thinking, it might be a good idea since a strongly positive testing song would constantly be played every time you hit the button.
At that point the station I was programming in a much smaller market had about 42 currents (hot, medium and light rotation) with hots repeating every 3 hours and 45 minutes roughly, 100 recurrents at 4 per hour and about 250 songs in a recent gold (5 years or so) that ran once or twice an hour depending on commercial load meaning the second recent gold was a fill as the result of a light commercial load. I mention this to demonstrate just how small this playlist was compared to other top 40s.
Does anyone know of any stations adopting such a micro playlist?
At one point a station I looked at had about a 70 minute rotation on all their currents and played only one recurrent each hour in the 4th quarter hour. As I recall they had about 6 to 8 recurrents. I think they ran about 15 or so currents. They cycled out the playlist rather quickly. For certain their entire playlist was about 25 songs or less including recurrents.
I have often wondered if in competitive markets if this might be an option. From my thinking, it might be a good idea since a strongly positive testing song would constantly be played every time you hit the button.
At that point the station I was programming in a much smaller market had about 42 currents (hot, medium and light rotation) with hots repeating every 3 hours and 45 minutes roughly, 100 recurrents at 4 per hour and about 250 songs in a recent gold (5 years or so) that ran once or twice an hour depending on commercial load meaning the second recent gold was a fill as the result of a light commercial load. I mention this to demonstrate just how small this playlist was compared to other top 40s.
Does anyone know of any stations adopting such a micro playlist?
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