Why is it such a big deal that Mix stream on the web?
I mean, not to diss them too hard, but I cannot believe there isn't another station already on the web that more-or-less provides the same musical offerings. If you're already on a computer, then you don't need Mix to provide local weather, news or traffic...so the localism factor is reduced solely to the personalities of the DJ's themselves. Admittedly, I haven't listened to Mix in a few years, but I don't remember Mix's DJ's being quite THAT iconic. I mean, they're perfectly good DJ's, but they're not household names. Is that not the case anymore?
Personally I've often wondered if the ROI is really there for most Class B and bigger commercial radio stations' web streams. It costs a LOT of money to do, and it's a giant pain in the ass to track all your reporting information. All that for something that reaches far fewer people than your FM signal does. Now for smaller Class A's, and most college radio outlets, streaming makes a lot more sense as your signal might not penetrate office buildings or dorms...stuff like that.
And I can't speak for the Commonwealth, but there sure are a helluva lot of noisy Brazilian soccer fans in Brighton. Jeez, when they won the World Cup a few years back, it was pandemonium at 5am everywhere.