Is WDUV getting hipper?

[MsMusicRadio]

Tonight I heard the Dirt Band and Fleetwood Mac. Next it will be Pink Floyd

 

[Parttimer]

Getting hipper, as opposed to a hip replacement?

 

[MsMusicRadio]

and they played Billy Joel's "Keeping the Faith"-------------like how cool is that!

 

[Seltzer]

As the mainstream A/C's get hipper...Beyonce, Rhianna, etc and in some cases moving away from the artists that made A/C's great like Billy Joel and Fleetwood Mac, this gives a station like WDUV the opportunity to modernize. They should remain the softest spot on the dial...that's a point of differentiation...but they can add some songs with a tad more tempo and still be the softest spot.

A new generation of "retirees" are coming......WDUV needs to address these folks....

 

[JerkyBoy33707]

Make it even hipper and add Joel's River of Dreams !!!!!!!!!!!!!!!! Now we're rockin!!

 

[badjef]

Tonight I heard the Dirt Band and Fleetwood Mac. Next it will be Pink Floyd

Yeah, "Us and Them"

Jeff in Sa-ra-so-ta!

 

[MsMusicRadio]

If they play any Hendrix or Joplin, they are coming off the presets on my pacemaker!

 

[azumanga]

If they play any Hendrix or Joplin, they are coming off the presets on my pacemaker!

Those are great choices for "continuous, relaxing easy favorites on The Dove" alright.

 

[dwtpa97]

As the only "easy listening" station, they have a somewhat captive audience, but the hipper they become, the more vulnerable they become to another station's taking on the easy format they used to have. They're becoming almost indistinguishable from other stations.

 

[DToTheJ]

If they play any Hendrix or Joplin, they are coming off the presets on my pacemaker!

Let me know when they play ZZ Top's "Legs" - the unedited version... ;D

 

[badjef]

Several points:

As the only "easy listening" station, they have a somewhat captive audience,

1.) The "captive audience" is not as easily parting of their money as a younger one.

but the hipper they become, the more vulnerable they become to another station's taking on the easy format they used to have.

2.) It will be easier to sell spots.

They're becoming almost indistinguishable from other stations.

3.) It will become more challenging to sell the station as a single because of the similarily formatted other stations. It won't stand out from the pack.

4.) It is a Cox station. The trend is to package the sales in with other stations under the same roof. That is the biggest advantage of having multiple signals in the same market.

Jeff in Sa-ra-so-ta!

 

[MsMusicRadio]

As the only "easy listening" station, they have a somewhat captive audience, but the hipper they become, the more vulnerable they become to another station's taking on the easy format they used to have. They're becoming almost indistinguishable from other stations.

Who would that be? WSJT, WMTX, or maybe 98 Rock going to a Lite 98 format?

 

[SCMcKinney]

As the only "easy listening" station, they have a somewhat captive audience, but the hipper they become, the more vulnerable they become to another station's taking on the easy format they used to have. They're becoming almost indistinguishable from other stations.

They ARE indistinguishable from many other stations, except that for most of the day they are jockless. If you want background music with no DJ patter, that is the place to be. But as for getting an engaged listener to respond to or notice advertising, I'd sure like to hear from real radio people here explain how that can be sold.

WIST 690 in New Orleans had been trying some kind of hybrid talk and standards format, although I don't know how successful it is (was). For a bottom feeding AM in Tampa Bay (1250 WHNZ?) not to try bringing the swing back in some regard is a mystery to me. Being a unique outlet ought to bill better than being an also-ran syndicated talker. If nothing else, Clear Channel could attempt a dig at Cox.

 

[MsMusicRadio]

Spoke too soon. Heard Kenny Rogers and Glen Campbell tonight. The only thing is that after my old man's sen-sen and his Aqua Velva aftershave, I expect to hear Cousin Brucie telling the cousins about Billy Joel coming to the Long Island Colisseum rather than the Dove liners about relaxing music.

 

[dgendvil]

How about the Police's 1983 hit "Every Breath You Take", which is heard a lot on adult contemporary stations. Does it play on WDUV as well?

 

[WeekendsAdam]

But as for getting an engaged listener to respond to or notice advertising, I'd sure like to hear from real radio people here explain how that can be sold.

That's easy. DUV's target demo is much more likely to stay with the station through the stopset. They're not button slammers.

The people that listen to the DUV are not average radio listeners. Some of them listen on high-fidelity systems in their living rooms. Others have it running throughout their households for several consecutive hours. It's not background noise for them. They actively listen to the music and are more receptive to the spots when they run.

The DUV is much more than a "Cox jukebox". It is well-cared for and heavily monitored.

 

[dwtpa97]

I listen to WDUV from time to time in the car, but around the house I play CDs or a stream from the internet.

 

[MsMusicRadio]

But as for getting an engaged listener to respond to or notice advertising, I'd sure like to hear from real radio people here explain how that can be sold.

That's easy. DUV's target demo is much more likely to stay with the station through the stopset. They're not button slammers.

The people that listen to the DUV are not average radio listeners. Some of them listen on high-fidelity systems in their living rooms. Others have it running throughout their households for several consecutive hours. It's not background noise for them. They actively listen to the music and are more receptive to the spots when they run.

The DUV is much more than a "Cox jukebox". It is well-cared for and heavily monitored.


For all my jokes, it is my second choice behind Q105. If The Dove had the type of jocks that would have played this music when it was new music, it could be my first choice.

 

[dwtpa97]

On a somewhat related subject, WSDV AM 1450 "The Dove" in Sarasota seems to have slightly changed in program format. Up until recently, they have been running "America's Best Music" (formerly Westwood One) adult standards syndicated format, which included DJs such as Jeff Rollins, etc. However, the last week or two they seem to have dropped that in favor of a format they call "Route 66", which plays the same kind of music, but includes no DJs, just music.

I enjoy the music, but I also think a DJ adds a lot to the enjoyment of the programming.

I wonder why Clear Channel runs adult standards in Sarasota, but doesn't make them available in the core Tampa/St. Pete area. I understand the demographics argument, but why one market and not another?

 

[MsMusicRadio]

Yeah---------why not on WHNZ?