A mom & pop shop where I picked up a coffee and donut in the village of Lancaster had "Timeless WECK" on this morning. It sounded like the translator. The format isn't bad, which is to say it might do something. But Anne Murray singing "I'm Happy Just to Dance With You?" What, the Beatles' version is too rocky for 55-64 year olds? Back in the car, I listened some more, but when I heard "Without You" by Harry Nilsson, I hit scan. Tom D. is a strong player, but like any good athlete, he needs a coach to give him structure and direction. Some of his breaks are loose and unfocused. He's up against stiff competition on big signals from established players like Bill Lacy, Clay Moden, Rob Lucas and WBFO. Tom is far better than the Dial Global sat-jocks, who sound canned and occasionally corny. I heard the midday guy try to link a song title to OJ Simpson appealing his sentence. Wow! Even in Buffalo, that was a stretch. But at least the call letters are back in play and used often. WECK sounds like it will be an alternative to the tight rotations heard elsewhere; for example, Dionne Warwick's "Trains and Boats and Planes" was a different touch. The Dial Global format on WECK seems to feature more of those type of off the beaten path songs. It will be worth checking out, at least for a while.