Radioresearcher said:
pnut rox said:
***CLAP CLAP CLAP CLAP***
My hat off to Magic...for a performance well done! Look at the tricks they are doing AGAIN making ratings, and revenue disappear! But we all have seen that they can't leave their hands off something good, I guess they are following Styles footsteps. Got something that works now lets tear it apart...
That would be the same Styles that:
1) Took WTVY from around a 4 share to almost a 17 share?
2) Made WJRL a 25-54 player for the first time?
3) Took WBBK from nothing to over a 3 share 12+ and top 5 25-54?
4) Was the only cluster to beat Clear Channel in Panama City in Spring 2005 and was consistently a strong No. 2 in other books.
5) Took KWIE/Riverside from no ratings to over a 4 share in three books?
6) Got the highest cume in the 44-year history of the 93.5 frequency in Los Angeles - prior to a 70% signal upgrade and the hiring of a major morning show?
Are we talking about the same Styles? Just wanted to clarify. Please don't compare Magic to Styles. They are different companies.
1. It was Styles that started the fall in the Dothan Market for that cluster of Stations .
What fall - they left on top? WTVY had almost a 17 when they left. WBBK, WJRL and WKMX were on the uptick.
2. Styles saw they better sell before they had nothing.
Maybe they sold while they were No. 1? Go out on top?
3.It was Styles who started the Dollar Holler spots in Dothan. Remember the Legends Contest? Trade dollar for dollar. Ya real smart Styles ...Real Smart
WTVY was way up in billing under Styles.
4.Magic Just picked up where Styles left off hoping they could turn the Styles mess around....Perhaps that why they sold so cheap?
Styles was no mess ... it was trending up ratings and revenue wise when they left.
5. Beat Clear Channel in P.C. ? Big Deal ! That was two years ago .....We are talking about Dothan
Yes, and Styles have been out for a year.
The bottom line is that Styles ran a successful operation in their markets. When you have clusters of stations, there will always be some stations that can improve.
But Styles grew the ratings and revenue in every market and hit their budgets. How can you argue with that?