True...You constantly need to market your product...They are so lucky to have Larry Martino at KKLZ. That station is on fire! They would have even better ratings success if they spent money on it. With one key addition from KWNR, and a few marketing dollars, Coyote would have driven them out of the format. They have one talent in the building and don't use him properly. If Coyote ever gets their music right, KWNR is done....But we are talking about Beasley, aren't we? They must be scared of success. Good thing they still have Rick Kelly.