landtuna said:
I follow your logic but it still seems to me, if your statement that the largest part of cable viewership is OTA stations, both OTA and cable are benefiting from this arrangement and the establishment of fees introduces peril (certainly in the eyes and minds of end cable customers.
If cable had existed before OTA, I'd concur. Without carriage on cable, OTA stations would have a significant decline in audience. (though a goodly number of viewers would switch to satellite or OTA)
But of course, OTA came first. I would suggest overall, the current arrangement has been significantly negative for OTA operations. If OTA had been able to prevent cable from getting launched in places where the major networks were available OTA, OTA would not face competition from dozens of non-OTA channels and a bunch of premium channels. They'd be considerably better off.
Not that I'm advocating that. (though it *was* considered in the early 1970s)
In the early days of cable most signals carried were distant OTA stations not normally receivable (in watchable condition anyway) by the cable customer. Cable-only channels were added over time but the majority of viewing, as you say, remains OTA. Therefore, the OTA station is reaching customers it normally wouldn't have due to lack of signal (and this is certainly enlarged in many markets since the DTV migration).
Before the early 1970s, I'd concur. It was about that time cable began expanding into cities, where a rooftop antenna (if not rabbit ears) would deliver a decent signal from ABC/CBS/NBC affiliates. Certainly by 1990 (quite a bit sooner) the vast majority of cable subscribers could receive a full set of affiliates OTA if they chose.
(IMHO zoning ordinances and deed restrictions limiting outdoor OTA antennas would have been politically impossible if cable wasn't delivering the most popular channels.)
(I would also suggest most of the DTV reception issues would not exist if there had been no cable in the last years of analog, and proper antennas had been universally deployed.)
So I'm arguing that the number of additional viewers available to OTA stations as a result of cable is minimal. And I'd argue that it's smaller than the number of viewers who have the technical ability to watch OTA channels but choose to watch non-OTA channels. In other words, I'm arguing that cable has resulted in a net loss of viewership for OTA stations.
Unless I am not understanding correctly it seems the cable operators are being screwed. If the OTA elects a "must carry" then the cable system has to provide their signal....and, if it is a Fox O&O it also must pay the OTA for the "privilege"?
No, it's an either-or thing. If the OTA station elects must-carry, then it is not entitled to compensation from the cable operator. If it elects retransmission consent, then the FCC does not require the cable operator to carry the station. If a retransmission agreement cannot be reached, the cable operator may drop the station. (
must drop the station, as permission to use the station's signal under copyright ceases to exist)