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It Was 37 Years Ago Today---

8/5/77, 3:00 p.m. Birmingham radio history was made when WKXX ended a month of stunting and debuted as Top 40/AOR hybrid Kicks 106.
 
…and a year and a half after I was born. Boy, do I feel old, lol. I totally missed the Kicks bandwagon, anyway. My only childhood memory of the station was at an after school daycare program in Tuscaloosa, so I had to be in the 2nd or 3rd grade, and one of the older girls chaperoning the kids during play time was dancing to music from Kicks, and telling everyone what a great station it was. That was well before my interest in radio was sparked, but somehow I remember that moment because I'd never heard of the station before, or of listening to a Birmingham station all the way down in little ol' T-Town.
 
You guys make me feel old. I started my senior year of high school just a few weeks later. The car I had at the time was a '67 Buick Wildcat that my parents had just bought me. Unfortunately it only had an AM radio, so my presets stayed on WSGN, 'ERC, WATV, WJLD and WBUL. (Yeah, I was cool and hip back then! :rolleyes:) I saved up my money and a few months later I went to Radio Shack and got a car FM converter. In addition to being able to listen to both Kicks and K-99, I discovered a station out of Gadsden that was almost as good as Kicks: Q-104.

For my money, from '77-'80 or '81, Kicks may have been the best mass appeal radio station Birmingham has ever had, or will ever have. What happened to them between '81 and '83 defies description. Part of the problem was the post-disco, pre-MTV lull in Top 40. Part of it was that they wanted to be the anti-95 Rock.
 
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