Okay, it was on Sirius, and on the Howard Stern channel, but I guess it is groundbreaking nonetheless.
Sirius Satellite Radio, which is under no Federal Communications Commission content guidelines, has aired the first commercial to feature a "four-letter" word.
The commercial is for Sinus Buster, a hot pepper nasal spray. J.R. Gach, a longtime terrestrial radio deejay who has done Sinus Buster ads for years, this time calls it "the best sh!t that ever was."
The request for the profanity was made by Wayne Perry, president of SiCap Industries, which makes Sinus Buster.
"It's the way real people talk," said Perry. "It's not different than what you'd hear from a group of adults having any conversation."
Perry said he thinks the results are "stupendous."
Sirius Satellite Radio, which is under no Federal Communications Commission content guidelines, has aired the first commercial to feature a "four-letter" word.
The commercial is for Sinus Buster, a hot pepper nasal spray. J.R. Gach, a longtime terrestrial radio deejay who has done Sinus Buster ads for years, this time calls it "the best sh!t that ever was."
The request for the profanity was made by Wayne Perry, president of SiCap Industries, which makes Sinus Buster.
"It's the way real people talk," said Perry. "It's not different than what you'd hear from a group of adults having any conversation."
Perry said he thinks the results are "stupendous."