The frenzy of Howard Stern's last day on terrestrial radio has mercifully subsided. One wonders who and what Buffalo station(s) will benefit "Post Stern."
Conventional wisdom says Norton & Leiderman on 97 Rock and Shredd & Ragan on The Edge are bound to pick up listeners that don't want to invest in Sirius but still want to hear an irreverent (irrelevant?), topical, adult morning show. This would likely apply to Bro Wease in Roch as well.
Conventional wisdom isn't always correct. Could be that NPR affiliates will enjoy longer TSL and cume as a result of Stern's abdication. Not long ago, an article in an industry publication featured a prominent consultant whose research found that Stern listeners were also avid NPR listeners.
One thing is fairly certain, Jack's Monday-Friday, 6 a.m. - midnight AQH shares will likely take a hit. Stern was a major component of WBUF and while he may not have been compatible with the Jack mindset, (All Train Wreck Music, All The Time) Stern brought more listeners to morning drive than any "Jack music" presentation might in the future.
No live. No local. = No listeners. = No revenue.
Item Two
The Buffalo News reports today (12/17) that effective January 2, 2006, WBEN will drop Dr. Laura in favor of live, local talk hosted by Ron Dobson, who had a successful but abbreviated run at WGR Newsradio 55 in 1995-96.
This is a smart move by WBEN. Dr. Laura was nothing more than a shrill harpy who had run her course and become a carricature. Dobson is a relatively young, smart talk show host who knows how to play the game. Moreover, he's atypical of WBEN's card-carrying wingnut line-up.
Over the last year, Dobson has been regularly filling in for Bauerle and Beach. He's refreshing and entertaining; not your typical 50+ conservative leaning talk show host. To some degree, Dobson may also positively influence the positioning of the station and guys like Beach and Bauerle. Dobson's hip, quick-witted, sardonic presence may bring much-needed 35-49's to the station, which skews heavily 50+.
WBEN's move to live, local talk in the evening has been frequently suggested on this board. It's a good move on Tim Wenger's behalf. One wonders if it's a pre-emptive move, given the recent rumours about Air America Radio on WHLD.
Regardless, it's a smart move. Live, local wins. n.b., Jeff Silver.
Conventional wisdom says Norton & Leiderman on 97 Rock and Shredd & Ragan on The Edge are bound to pick up listeners that don't want to invest in Sirius but still want to hear an irreverent (irrelevant?), topical, adult morning show. This would likely apply to Bro Wease in Roch as well.
Conventional wisdom isn't always correct. Could be that NPR affiliates will enjoy longer TSL and cume as a result of Stern's abdication. Not long ago, an article in an industry publication featured a prominent consultant whose research found that Stern listeners were also avid NPR listeners.
One thing is fairly certain, Jack's Monday-Friday, 6 a.m. - midnight AQH shares will likely take a hit. Stern was a major component of WBUF and while he may not have been compatible with the Jack mindset, (All Train Wreck Music, All The Time) Stern brought more listeners to morning drive than any "Jack music" presentation might in the future.
No live. No local. = No listeners. = No revenue.
Item Two
The Buffalo News reports today (12/17) that effective January 2, 2006, WBEN will drop Dr. Laura in favor of live, local talk hosted by Ron Dobson, who had a successful but abbreviated run at WGR Newsradio 55 in 1995-96.
This is a smart move by WBEN. Dr. Laura was nothing more than a shrill harpy who had run her course and become a carricature. Dobson is a relatively young, smart talk show host who knows how to play the game. Moreover, he's atypical of WBEN's card-carrying wingnut line-up.
Over the last year, Dobson has been regularly filling in for Bauerle and Beach. He's refreshing and entertaining; not your typical 50+ conservative leaning talk show host. To some degree, Dobson may also positively influence the positioning of the station and guys like Beach and Bauerle. Dobson's hip, quick-witted, sardonic presence may bring much-needed 35-49's to the station, which skews heavily 50+.
WBEN's move to live, local talk in the evening has been frequently suggested on this board. It's a good move on Tim Wenger's behalf. One wonders if it's a pre-emptive move, given the recent rumours about Air America Radio on WHLD.
Regardless, it's a smart move. Live, local wins. n.b., Jeff Silver.