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It's Beginning to Sound a lot like Christmas!
- Thread starter discjockeyj1964
- Start date
And if so, does anyone care?
Well, with Christmas stations typically cuming between 40% and 50% of all listeners in a market,I'd say that potentially about 100,000 persons care.
Next time check the population of a market before making generalizations. Around 72,000 live in the county so that would be around 29,000 who would "care".
I notice KSWD's holiday playlist is wider than KRWM. 106.9 is still playing most of the standard burnt-to-a-crisp stuff (albeit Wilson Phillips' Santa Claus is Coming to Town was spun earlier today...which I've never heard on Warm).
94.1 just had Boyz II Men's "Let it Snow" (no relation to the other song covered by a couple hundred artists), and some songs by Donny Hathaway, Kenny Rogers and Jewel that aren't heard anymore. I just wonder what the holiday book will look like, and whether The Sound will take a nice chunk out of 106.9 this year.
94.1 just had Boyz II Men's "Let it Snow" (no relation to the other song covered by a couple hundred artists), and some songs by Donny Hathaway, Kenny Rogers and Jewel that aren't heard anymore. I just wonder what the holiday book will look like, and whether The Sound will take a nice chunk out of 106.9 this year.
How can songs that a huge chunk of the market's female 25-54 listeners (and a considerable number of out-of-demo outliers) have looked forward to hearing year after year at this time be burnt to a crisp?
I look at the 60 dbu population coverage for FM and 5 mV/m population coverage. There is no Metro Survey Area, so coverage is the best yardstick.
By the 200th playing of All I Want for Christmas is You, you've had enough. I know the females crave for it...but me, not so much. I want some variety in my holiday. A little R&B, a little country, a little instrumental...thankfully 94.1 is filling that quite nicely. I can understand them not playing standard country Christmas, because that's not their format, but the crossover stuff is nice. Kenny Rogers, Dolly Parton etc. awesome stuff. Some of those songs did get played on 106.9 years ago but then got dropped in recent years.
The Temptations have the most beautiful version of Silent Night...but yet it goes unheard in Seattle year after year. Maybe 94.1 will pull it out finally. They played two Stevie Wonder songs last hour. I don't even see the NW songs on the 106.9 or 94.1 playlist either - Latte Land, Stop the Calvary, Xmas in the Northwest, albeit the last one I can't stand.
Don't get me started on Text Me Merry Christmas by Straight No Chaser, albeit it seems like I only hear it on Cherry FM in Yakima when they go to holiday mode. I click my radio off EVERY time I hear that cheesy and awful tune. At least the 12 Days was funny. This one is not.
The Temptations have the most beautiful version of Silent Night...but yet it goes unheard in Seattle year after year. Maybe 94.1 will pull it out finally. They played two Stevie Wonder songs last hour. I don't even see the NW songs on the 106.9 or 94.1 playlist either - Latte Land, Stop the Calvary, Xmas in the Northwest, albeit the last one I can't stand.
Don't get me started on Text Me Merry Christmas by Straight No Chaser, albeit it seems like I only hear it on Cherry FM in Yakima when they go to holiday mode. I click my radio off EVERY time I hear that cheesy and awful tune. At least the 12 Days was funny. This one is not.
Reminds me of the year WDRC-FM Hartford thought it could challenge the market's Christmas institution, WRCH, with an oldies-heavy Christmas playlist. For nearly a month, those Temptations and Stevie Wonder songs as well as Wilson Pickett's "Jingle Bells," America's "Hark! The Herald Angels Sing!", and dozens of other tunes usually only heard on the station's Christmas Eve show were being played 24/7. It bombed. The station lost listeners in the holiday book and WRCH, with its tight, tested playlist, cleaned up. DRC never went Christmas again and before long was sold and got out of classic hits entirely.
Yep, Christmas isn't a solution for every format. KOOL in Phoenix flipped to Christmas a couple years ago, and locals still remember it as a bad idea. It pays the best dividends in AC, which is typically more female to begin with. Christmas was used as a cleansing format when KMPS flipped from country to soft hits. Listeners took the hint.
It will be interesting to see if we have any Christmas this year on KPLZ or KCMS. I would imagine that 94.1 and 106.9 were both itching to jump into the Christmas game before any other market holiday moves could be made. Going early is probably a smart move.
You'd think that, with country radio's strong female appeal today, that we'd be seeing stations in that format try to go Christmas. There's certainly enough music to play -- in recent decades it's been almost a requirement that country artists record at least one Christmas album, and all of them have an assortment of secular and religious songs. Have any stations done so, or, outside of Dec. 24-25, is all this seasonal music going unheard except on satellite and streaming?
Hey Crainbebo, starting in the 70's there is this thing called a personal playlist. Now you can buy your favorite Holiday tunes and put them on your phone or portable device, building a playlist for every one of your moods. And you won't need a crazy long antenna or a mountaintop listening location to hear them either.
Four stations potentially going holiday in Seattle. I only recall that happening a couple years ago for a brief period when KMPS stunted before introducing The Sound. There was 94.1, 101.5, 106.9, 105.3. Now this time it'll likely go through the holiday.
I doubt there's 3-4 stations in all-Xmas mode just past Thanksgiving in most other markets.
I doubt there's 3-4 stations in all-Xmas mode just past Thanksgiving in most other markets.
The only station I know that does it every year is KKGO Los Angeles. While they experience a bump at a time when the format is down, they don't get as much of a bump as KOST.
Apparently others don't share your opinion - once again it's back on the Billboard Hot 100: http://www.insideradio.com/free/all...cle_758be9f8-0b70-11ea-b247-cbfbc0d4eb53.html
Doesn't K-Love switch at some point?
Maybe KISW and KZOK should sprinkle in some Christmas this year. A little "Christmas in the Northwest" next to Megadeth and Metallica.
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