Not Just Arbitron
> > I gues Christmas is comming sooner and sooner every year!
> >
>
> No, not that! It is just that Arbitron's last 4-week phase
> of the Fall book started last Thursday, and the book ends
> earlier than most recent years, on December 14th. So, to get
> the full benefit of the Christmas music, they began 4 weeks
> out.
>
> Remember, "reason" and "logic" are not necessarily the same.
> There is an Arbitron based reason, but it does not seem
> logical to start as week before Thanksgiving. But then
> again, I am not a woman, and this seasonal thing is targeted
> entirely at women.
>
It is also the fact that advertisers want stations to start holiday music sooner so it will get holiday shoppers "in the spirit" and "to get their shopping done!". Plus, some stations won't be switching till Thanksgiving Weekend, a weekend AFTER the start of the Phase II.