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It's Christmastime in Chicago

This old f@rt (me) prefers how it was back in the olden days (70’s and 80’s) when they didn’t start playing Christmas music until the first week of December and maybe only a handful an hour!
 
TheM1ghtyBear said:
We somehow normalized Christmas music starting in November
Click to expand...
When an FM in Phoenix tried it for the first time, it had enormous ratings success. After that, many stations copied that "system" and now nearly every market has all Christmas music starting sometime a week or two before Thanksgiving.

So it was not "somehow" but, rather, based on the huge ratings of the first station that tried it. After that, even those stations that waited for another year or two to prove the concept all got on board.
 
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davideduardo said:
When an FM in Phoenix tried it for the first time, it had enormous ratings success. After that, many stations copied that "system" and now nearly every market has all Christmas music starting sometime a week or two before Thanksgiving.

So it was not "somehow" but, rather, based on the huge ratings of the first station that tried it. After that, even those stations that waited for another year or two to prove the concept all got on board.
Click to expand...
Like everything in life, money seems to be the deciding factor.
 
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davideduardo said:
When an FM in Phoenix tried it for the first time, it had enormous ratings success. After that, many stations copied that "system" and now nearly every market has all Christmas music starting sometime a week or two before Thanksgiving.

So it was not "somehow" but, rather, based on the huge ratings of the first station that tried it. After that, even those stations that waited for another year or two to prove the concept all got on board.
Click to expand...
A few Canadian stations did the same on November 1st. Christmas music stations are a huge ratings draw. It also helps the balance sheet.
 
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JoeU said:
Like everything in life, money seems to be the deciding factor.
Click to expand...
And in radio it always has been... for about 105 years... with commercial stations.
 


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