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IT'S NOT JUST A JOB, IT'S ADVENTURE RADIO!

R

RadioInsultant

Guest
What's with Adventure Radio? It seems that over the last two years they've done nothing but make really stupid programming moves on so many of their stations. Jack being probably the most embarrasing. Jack formats RARELY work! Look at New York. Chicago. Look at all of the smaller markets where this "format of the week" has landed flat on its ass. And yet Adventure still hangs in there with it. What are you waiting for? Devine intervention? Well, that ain't gonna happen.

The Drive is another failure. Signal playing a big part in their lack of success.

Gator had a chance at being somewhat of an equal to KIX96 but they blew that one too. What was with that billboard campaign they did in the spring? Did anyone notice that the boards never mentioned the format? Ahhhhhh.....musta been an oversight!

Time to overhaul that place! Get some knowledgeable management folks in there that make logical programming decisions and not be so.......adventurous!
 
RadioInsultant, thanks for opening up this discussion. First off calling the station Gator in Bull Dawg territory is mistake #1. The billboards were beyond bad!!!! There's a reason Kix replaced Mike and Laura with Dixon and Dooley!

Jack has less than half of Oldies 98.3's numbers in Savannah after 2 books and doesn't have enough ratings in Hilton head for All Access to list them, meaning they are somewhere between a 0 and a 1.3! Otherwise there are those Adventure 2 share Rock Stations that sound alike and share each others tiny cume!

Triad has got to be looking at this Adventure gone bad!

'Cane!!!
 
Good call....Giving up oldies for the Jack numbers (or lack of them) was a serious mistake.

It's amazing how managers that make such dumb mistakes keep their jobs. But it's not just Adventure. It's like a wide-spread disease that's eating the American radio industry alive! It seems as though the passion, combined with common sense and programming skill is in short supply.
 
Good points. Maybe it's high time that all Savannah stations re-evaluate their programming, formats, and their commitment to the community.

Find your niche, promote it, build interest in it and get folks to support it. If listeners don't feel like part of the radio family, they won't be loyal and we'll continue to get what we've got.

There's always room for improvement.
 
Savannah radio is soo limited. Too many urbans, too many rockers (or suedo-rockers) and little variety of anything else.

One other thing, while we're critiqing the market, channel 3 needs to lose that pukey announcer that they use. If I hear him say "Dawwwwwwctor Phil weekdays at 4...." one more time I may throw something through the front of my cathod ray tube! That guy absolutely sucks!
 
The latest ratings show these "Adventure" stations, as they are being referred to, are TOAST! Pretty scary! Hey Triad, Who you gonna call? TOAST BUSTERS! They are over there in your town and I bet the North Florida board can put you in touch with TOAST BUSTERS!

Goodfellow
 
Maybe now is the time for some experimentation in Sav radio. Maybe Adventure can try some new and different approaches. Sports talker, Spanish, and/or more of a local/community focus.

Heck, newspapers are doing that now to keep themselves in business. Savannah Morning News and other papers are tailoring their products for specific communities (Bluffton, SC and Effingham County, GA) so that they are pertinent to your neighborhood--almost down to your street.

Maybe radio could take notes on this local push...
 
Sav Needs a Rhythmic BADLY!

CC wont Try it
Cumulus wont Try it

Zip/Triad/Adventure/Whatever Combo Tried it one time Before with the Real Z, but too many Companies involved and that JSA Problem Came up.


Maybe Just Adventure on their own may try again with it.

Can't Get any worse...............or Can it?
 
Adventure is still Triad.
 
bholt said:
Maybe now is the time for some experimentation in Sav radio. Maybe Adventure can try some new and different approaches. Sports talker, Spanish, and/or more of a local/community focus.

Heck, newspapers are doing that now to keep themselves in business. Savannah Morning News and other papers are tailoring their products for specific communities (Bluffton, SC and Effingham County, GA) so that they are pertinent to your neighborhood--almost down to your street.

Maybe radio could take notes on this local push...
Click to expand...

Forget it. Live and local radio would not be supported by the audience in a all-talk or sports format. First, it's expensive to operate. Next, the advertisers wouldn't buy it. Lastly, the ratings wouldn't be there.

The interest level just doesn't exist.
 
Radio's hard these days - too many choices for the listener. CDs, Internet, iPod, satellite... I'm guilty myself. I listen to some beautiful music over the 'net, and I play mp3s here at home a lot, or I listen to Sirius via Dish Network, or I catch Sirius in the car on the Sirius receiver.

When I go to lunch, I don't even listen to local radio... I listen to WSB/Atlanta and catch a few minutes of Boortz.

I see the NAB going after XM and Sirius... and I think that approach is far too limited, because those two aren't what's killing local radio. Too much choice is what's killing local radio.

I read the local news on www.macon.com or www.houstonhomejournal.com, I listen to whatever I want to listen to as far as music from other sources... CDs, mp3, etc. National/world news on news.yahoo.com or foxnews.com or cnn.com. Humor? It abounds on the 'net.

The point is, I'm as guilty as anybody of not supporting local radio by listening to it. But the question is... what does "local" radio have? Satellite/corporate fed formats? The same songs on every station? Morning zoos?

NAB is going to have to go after all of the choices... satellite radio's just one small piece of the puzzle. They need to be working to get those mp3 players out of folks' hands, they need to make sure newspapers print the news on paper, not on the 'net. Failing that, broadcast radio's going to have to come up with something that simply cannot be heard elsewhere. And no, I don't know what that is... if I did, I'd be rich.
 
htowler said:
Sav Needs a Rhythmic BADLY!

CC wont Try it
Cumulus wont Try it

Zip/Triad/Adventure/Whatever Combo Tried it one time Before with the Real Z, but too many Companies involved and that JSA Problem Came up.


Maybe Just Adventure on their own may try again with it.

Can't Get any worse...............or Can it?

Goodness, please let it GO!!!! What in the world would a CHR/RHY do in savannah?!?!? Please answer these question:
1) What music would it play that the (2) Urbans and (2) CHR aren't already burning to the ground?
2) Who would buy it? Most "RHY" target 18-34, which is already swallowed up?
3) Who would be the morning show?????

*Just because it worked in Charlotte, NC doesn't mean it will work here. WIBT has no competition and is barely billing. WPEG is the "Cash Cow," but a RHY does not work in ANY market with (4) Urbans. So before you shrewd this post; FINAL question: NAME a MARKET THAT HAS (4) Urbans and (2) CHR's where a RHYTHMIC FORMAT is successful???

Goodness!
How much money is in the 18-34 for petestake, radio's focus these days is NOT the listeners; it MONEY!

Seacrest OUT!
Click to expand...
 
Wow, you finally got it. Radio is a business. I agree that too much of the focus with today's corporations is money when it should be a little more focused on the listener. But you have to blame Wall St and Madison Ave for that. THe Agencies won't buy unless you have the adult female numbers and if you can't get the agency buys, then you get no stock price and you lose money every quarter. I call it Walmart radio, but it is the business world of today. If you can't make big money on a format, then you don't play that format. THat is why there are so few alternative rock stations and rythmic CHR stations, and why you won't see one in Savannah for a long time. You cannot get the 24-42 year old female to listen long enough to get the big dollars.
 
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