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It's not just KRTH, and not just Los Angeles.
- Thread starter michael hagerty
- Start date
You don't need to keep posting evidence that the classic hits format is going south. I am already not listening.
And yes, I am out of demo, but then so are you.
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True. But this is RadioDiscussions, and none of us are interested in every format. Nor do we all feel the same way about them, regardless of age.
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Like me I don't like the classic hits format. Every song is burnt out. I like the alt format and chr.
The Sean Ross piece is literally about the new music that has been added to the format.
Is it, though?
KRTH is number one for the second month in a row.
WCBS-FM is fourth in New York.
KOLA is number one in Riverside/San Bernardino.
KJEB is number two in Seattle.
KONO is number one in San Antonio.
KQQL is third in Minneapolis.
KXKL is number two in Denver.
....and those are just the stations mentioned in the Sean Ross piece as having modernized their music.
Looks like literally anything but a disaster.
The format actually is working in a lot of markets often doing better than CHR stations in the same market.
It just seems to be adding lots of hits from the 90s and early 2K sometimes mid-late 2K depending on the market. 95.7 The Jet just seems to be adding some occassional hits from the early 2K though that station is still heavily focused on hits from the 1980’s same with most Classic Hits stations.
How is it going south? Because you’ve aged out of their target demographic? Because the music has to modernize to keep up with current demos? Because you personally feel the music sucks?
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I thought the aim for oldies is 20 years. Lose Yourself came out in 2002. That was 21 years ago. That Pink song is too recent. Feel Good Inc.” by Gorillaz I'd give it a few years. I remember a few years ago I heard Spiderwebs on an oldies station and lost it. I felt so old.
The aim for Oldies…now Classic Hits…is not an arbitrary number of years but whatever 35-45 year olds want to hear right now. If that ends up being a five year old record, you play it.
No. Songs are eliminated when the target audience no longer indicates a desire to hear them in station research.
Others would say evolving...
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That makes sense.
But, by the later 60's and 70's, in fact, stations were playing gold that dated back considerably. So a Top 40 fan who was 13 in 1980 was hearing songs from the early 70's.
Were there some with a current based presentation that led stations more in that direction?
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Tbh.. KJEB-FM doesn’t play P!NK but it does play Maroon 5 and No Doubt sometimes. Some stations do go into the 2010s sometimes like KOLA but most stations mainly go to the early 2000s.
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