R&R reports Brian Thomas named PD of WCBS-FM JACK FM.
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It's official! Brian Thomas PD of Jack!
- Thread starter SPRINGFIELDRAD
- Start date
A
autopaint-1
Guest
Re: It's Like Being Named Captain of the Titanic!
> > R&R reports Brian Thomas named PD of WCBS-FM JACK FM.
> >
> at least, I think so!(play some 70s punk, will ya?)
>
Your title had me laughing but when I read the body of your comment I started scratching my head. Are you a NYer? Do you seriously think punk would do well on a mainstream radio station in urban NYC? Many years ago WHBI used to air pay for play punk programs with people such as "Jay The DJ". . He played a song called I'm glad Elvis is dead and the BJ's, My boyfriends back, between those tunes and songs like Rock lobster and Money by the Flying Lizards. Let's just say a Punk format station won't happen in NYC any time soon.
> > R&R reports Brian Thomas named PD of WCBS-FM JACK FM.
> >
> at least, I think so!(play some 70s punk, will ya?)
>
Your title had me laughing but when I read the body of your comment I started scratching my head. Are you a NYer? Do you seriously think punk would do well on a mainstream radio station in urban NYC? Many years ago WHBI used to air pay for play punk programs with people such as "Jay The DJ". . He played a song called I'm glad Elvis is dead and the BJ's, My boyfriends back, between those tunes and songs like Rock lobster and Money by the Flying Lizards. Let's just say a Punk format station won't happen in NYC any time soon.
It Can't Do Any worse!
> > > R&R reports Brian Thomas named PD of WCBS-FM JACK FM.
> > >
> > at least, I think so!(play some 70s punk, will ya?)
> >
> Your title had me laughing but when I read the body of your
> comment I started scratching my head. Are you a NYer? Do you
> seriously think punk would do well on a mainstream radio
> station in urban NYC? Many years ago WHBI used to air pay
> for play punk programs with people such as "Jay The DJ". .
> He played a song called I'm glad Elvis is dead and the BJ's,
> My boyfriends back, between those tunes and songs like Rock
> lobster and Money by the Flying Lizards. Let's just say a
> Punk format station won't happen in NYC any time soon.
>
Punk is a NY based product,and it couldn't do any worse than the current programming/numbers!
> > > R&R reports Brian Thomas named PD of WCBS-FM JACK FM.
> > >
> > at least, I think so!(play some 70s punk, will ya?)
> >
> Your title had me laughing but when I read the body of your
> comment I started scratching my head. Are you a NYer? Do you
> seriously think punk would do well on a mainstream radio
> station in urban NYC? Many years ago WHBI used to air pay
> for play punk programs with people such as "Jay The DJ". .
> He played a song called I'm glad Elvis is dead and the BJ's,
> My boyfriends back, between those tunes and songs like Rock
> lobster and Money by the Flying Lizards. Let's just say a
> Punk format station won't happen in NYC any time soon.
>
Punk is a NY based product,and it couldn't do any worse than the current programming/numbers!
P
Poppinjay
Guest
Re: It Can't Do Any worse!
I think it should be noted that the bulk of Thomas's career is programming oldies stations.
I think it should be noted that the bulk of Thomas's career is programming oldies stations.
A
autopaint-1
Guest
Re: It Can't Do Any worse!
> Punk is a NY based product,and it couldn't do any worse than
> the current programming/numbers!
Punk is aimed at a small section of the white population. In the NY market there are many alternatives which would garner a much larger audience. If they wanted to do as well as they are now, they wouldn't touch a thing. Also a punk formatted station has no proven track record of success in the NY market. As it is CBS FM is too rock and too white for the NY market and I'm a white boy from the lily white suburbs as a friend of mine would say. There's a reason stations like Hot 97 and KTU do so well numbers wise and stations like WXRK (after Stern left the air) don't. Trust me, KTU and Hot 97 don't have those numbers strictly do to an inner city minority audience. NY is a rhythm city as opposed to a city like Boston which is a real white rock city, musically. By the way, this same friend from Queens was considering sponsoring a bill outlawing the issuance of records by white singers. I don't think the bill stands a chance though.
> Punk is a NY based product,and it couldn't do any worse than
> the current programming/numbers!
Punk is aimed at a small section of the white population. In the NY market there are many alternatives which would garner a much larger audience. If they wanted to do as well as they are now, they wouldn't touch a thing. Also a punk formatted station has no proven track record of success in the NY market. As it is CBS FM is too rock and too white for the NY market and I'm a white boy from the lily white suburbs as a friend of mine would say. There's a reason stations like Hot 97 and KTU do so well numbers wise and stations like WXRK (after Stern left the air) don't. Trust me, KTU and Hot 97 don't have those numbers strictly do to an inner city minority audience. NY is a rhythm city as opposed to a city like Boston which is a real white rock city, musically. By the way, this same friend from Queens was considering sponsoring a bill outlawing the issuance of records by white singers. I don't think the bill stands a chance though.
Thomas not a bad choice
I get a kick out of some folks on other message boards knocking Brian because he worked on the West Coast. Hello! Brian programmed a fine CHR station in Orlando in late '80s. I enjoyed listening to BJ-105. BJ-105 changed to MIX 105 (HOT AC). I was on vacation in Orlando the day they made the switch. When I called Joel Denver (at R&R) to tell him the news he couldn't believe it.
Free advice. Put jocks on the station. Variety Hits can work in NY. Back in 1998 I suggested on the other board that Variety Hits would work in NY. They have to tweak the music. But you must have jocks. To do the format without jocks is crazy. The JACK handle should be buried in the graveyard next to BLINK.
I get a kick out of some folks on other message boards knocking Brian because he worked on the West Coast. Hello! Brian programmed a fine CHR station in Orlando in late '80s. I enjoyed listening to BJ-105. BJ-105 changed to MIX 105 (HOT AC). I was on vacation in Orlando the day they made the switch. When I called Joel Denver (at R&R) to tell him the news he couldn't believe it.
Free advice. Put jocks on the station. Variety Hits can work in NY. Back in 1998 I suggested on the other board that Variety Hits would work in NY. They have to tweak the music. But you must have jocks. To do the format without jocks is crazy. The JACK handle should be buried in the graveyard next to BLINK.
G
go14
Guest
Re: It Can't Do Any worse!
> >
> Punk is a NY based product,and it couldn't do any worse than
> the current programming/numbers!
>
A massive corporate radio broadcaster playing punk music to young men in order to sell them Coca-Cola and Insurance isn't terribly "Punk" though, is it?
> >
> Punk is a NY based product,and it couldn't do any worse than
> the current programming/numbers!
>
A massive corporate radio broadcaster playing punk music to young men in order to sell them Coca-Cola and Insurance isn't terribly "Punk" though, is it?
Soooooo Obvious!
> > >
> > Punk is a NY based product,and it couldn't do any worse
> than
> > the current programming/numbers!
> >
>
> A massive corporate radio broadcaster playing punk music to
> young men in order to sell them Coca-Cola and Insurance
> isn't terribly "Punk" though, is it?
> "PUNK" was always about selling Coca Cola and Insurance'.at the end of the day, it'a concept...
Lite wins because,in addition to being a great idea,it's unique to the NY market.Now that K Rock has fallen,WPNK-FM would win over the 40-50 somethings with Elvis Costello,Sex Pistols,Police,New York Dolls,Blondie,Ramones,plus deep NY cuts from Johnny Thunders & the Heartbreakers,Cherry Vanilla,Wayne County & the Electric Chairs..
it would draw the 28-45 yr.old share with Rancid,Clash,OffSpring,Joan Jett,GreenDay,Soical Distortion,Nirvana...
it would draw the 12-24 yr.old with My Chemical Romance,Blink 182,sharing Green Day with the older dems,all the Victory/Epitaph 'pop punk" bands that are selling CDs.
and it would have the market all to itself in NYC,in a Lite-FM fashion.If no one here 'gets' that,woe unto the future of commercial radio,as it's soooo
obvious.
I HAVE SPOKEN!(actually, I have typed...)
> > >
> > Punk is a NY based product,and it couldn't do any worse
> than
> > the current programming/numbers!
> >
>
> A massive corporate radio broadcaster playing punk music to
> young men in order to sell them Coca-Cola and Insurance
> isn't terribly "Punk" though, is it?
> "PUNK" was always about selling Coca Cola and Insurance'.at the end of the day, it'a concept...
Lite wins because,in addition to being a great idea,it's unique to the NY market.Now that K Rock has fallen,WPNK-FM would win over the 40-50 somethings with Elvis Costello,Sex Pistols,Police,New York Dolls,Blondie,Ramones,plus deep NY cuts from Johnny Thunders & the Heartbreakers,Cherry Vanilla,Wayne County & the Electric Chairs..
it would draw the 28-45 yr.old share with Rancid,Clash,OffSpring,Joan Jett,GreenDay,Soical Distortion,Nirvana...
it would draw the 12-24 yr.old with My Chemical Romance,Blink 182,sharing Green Day with the older dems,all the Victory/Epitaph 'pop punk" bands that are selling CDs.
and it would have the market all to itself in NYC,in a Lite-FM fashion.If no one here 'gets' that,woe unto the future of commercial radio,as it's soooo
obvious.
I HAVE SPOKEN!(actually, I have typed...)
Re: Soooooo Obvious!
> > > >
> > > Punk is a NY based product,and it couldn't do any worse
> > than
> > > the current programming/numbers!
> > >
> >
> > A massive corporate radio broadcaster playing punk music
> to
> > young men in order to sell them Coca-Cola and Insurance
> > isn't terribly "Punk" though, is it?
> > "PUNK" was always about selling Coca Cola and
> Insurance'.at the end of the day, it'a concept...
> Lite wins because,in addition to being a great idea,it's
> unique to the NY market.Now that K Rock has fallen,WPNK-FM
> would win over the 40-50 somethings with Elvis Costello,Sex
> Pistols,Police,New York Dolls,Blondie,Ramones,plus deep NY
> cuts from Johnny Thunders & the Heartbreakers,Cherry
> Vanilla,Wayne County & the Electric Chairs..
> it would draw the 28-45 yr.old share with
> Rancid,Clash,OffSpring,Joan Jett,GreenDay,Soical
> Distortion,Nirvana...
> it would draw the 12-24 yr.old with My Chemical
> Romance,Blink 182,sharing Green Day with the older dems,all
> the Victory/Epitaph 'pop punk" bands that are selling CDs.
> and it would have the market all to itself in NYC,in a
> Lite-FM fashion.If no one here 'gets' that,woe unto the
> future of commercial radio,as it's soooo
> obvious.
> I HAVE SPOKEN!(actually, I have typed...)
>
I guarantee you that this format would do better than JACK-FM - hell, I'm pretty sure it would even do better than Free-FM! Why not give it a shot? I would listen, and I know lots of other people that would!
> > > >
> > > Punk is a NY based product,and it couldn't do any worse
> > than
> > > the current programming/numbers!
> > >
> >
> > A massive corporate radio broadcaster playing punk music
> to
> > young men in order to sell them Coca-Cola and Insurance
> > isn't terribly "Punk" though, is it?
> > "PUNK" was always about selling Coca Cola and
> Insurance'.at the end of the day, it'a concept...
> Lite wins because,in addition to being a great idea,it's
> unique to the NY market.Now that K Rock has fallen,WPNK-FM
> would win over the 40-50 somethings with Elvis Costello,Sex
> Pistols,Police,New York Dolls,Blondie,Ramones,plus deep NY
> cuts from Johnny Thunders & the Heartbreakers,Cherry
> Vanilla,Wayne County & the Electric Chairs..
> it would draw the 28-45 yr.old share with
> Rancid,Clash,OffSpring,Joan Jett,GreenDay,Soical
> Distortion,Nirvana...
> it would draw the 12-24 yr.old with My Chemical
> Romance,Blink 182,sharing Green Day with the older dems,all
> the Victory/Epitaph 'pop punk" bands that are selling CDs.
> and it would have the market all to itself in NYC,in a
> Lite-FM fashion.If no one here 'gets' that,woe unto the
> future of commercial radio,as it's soooo
> obvious.
> I HAVE SPOKEN!(actually, I have typed...)
>
I guarantee you that this format would do better than JACK-FM - hell, I'm pretty sure it would even do better than Free-FM! Why not give it a shot? I would listen, and I know lots of other people that would!
O
OldiesCat
Guest
Thomas
Pretty good stuff and I agree with much of it.
Don't know I'd ditch the JACK name- too late for that. Time to start playing offense vs. the defense they've been playing since mid '05.
> I get a kick out of some folks on other message boards
> knocking Brian because he worked on the West Coast. Hello!
> Brian programmed a fine CHR station in Orlando in late '80s.
> I enjoyed listening to BJ-105. BJ-105 changed to MIX 105
> (HOT AC). I was on vacation in Orlando the day they made
> the switch. When I called Joel Denver (at R&R) to tell him
> the news he couldn't believe it.
>
> Free advice. Put jocks on the station. Variety Hits can
> work in NY. Back in 1998 I suggested on the other board
> that Variety Hits would work in NY. They have to tweak the
> music. But you must have jocks. To do the format without
> jocks is crazy. The JACK handle should be buried in the
> graveyard next to BLINK.
>
Pretty good stuff and I agree with much of it.
Don't know I'd ditch the JACK name- too late for that. Time to start playing offense vs. the defense they've been playing since mid '05.
> I get a kick out of some folks on other message boards
> knocking Brian because he worked on the West Coast. Hello!
> Brian programmed a fine CHR station in Orlando in late '80s.
> I enjoyed listening to BJ-105. BJ-105 changed to MIX 105
> (HOT AC). I was on vacation in Orlando the day they made
> the switch. When I called Joel Denver (at R&R) to tell him
> the news he couldn't believe it.
>
> Free advice. Put jocks on the station. Variety Hits can
> work in NY. Back in 1998 I suggested on the other board
> that Variety Hits would work in NY. They have to tweak the
> music. But you must have jocks. To do the format without
> jocks is crazy. The JACK handle should be buried in the
> graveyard next to BLINK.
>
O
OldiesCat
Guest
worse!
And, ACs, country, classic rock, CHR. He's had 2 Oldies jobs (SF and Seattle).
> I think it should be noted that the bulk of Thomas's career
> is programming oldies stations.
>
And, ACs, country, classic rock, CHR. He's had 2 Oldies jobs (SF and Seattle).
> I think it should be noted that the bulk of Thomas's career
> is programming oldies stations.
>
F
fang39
Guest
Paving the way for a flip?
> And, ACs, country, classic rock, CHR. He's had 2 Oldies
> jobs (SF and Seattle).
>
>
> > I think it should be noted that the bulk of Thomas's
> career
> > is programming oldies stations.
And the return of CBS-FM? Let's face it...as many people on this board have explained the logic of the flip to JACK, the numbers are proving that move as a disaster. Coupled with the Stern defection and the anticipated drop in ratings at WFNY (hereinafter FREE-FALL NY) and the continued poor numbers at WNEW, Infinity needs a real shot in the arm and public relations boost. Reversing the JACK fiasco would go a long way in doing this. And bringing in a PD who has an Oldies/AC backgorund who with a fresh perspective may be able to breathe new life into the format. In any event, it'll double the numbers currently being generated by JACK.
My dream flip....the JACK voice starts skipping, into a long record scratch, to Classic CBS imaging into Ray Charles "Hit The Road Jack." Ah, but it's just a dream....
> And, ACs, country, classic rock, CHR. He's had 2 Oldies
> jobs (SF and Seattle).
>
>
> > I think it should be noted that the bulk of Thomas's
> career
> > is programming oldies stations.
And the return of CBS-FM? Let's face it...as many people on this board have explained the logic of the flip to JACK, the numbers are proving that move as a disaster. Coupled with the Stern defection and the anticipated drop in ratings at WFNY (hereinafter FREE-FALL NY) and the continued poor numbers at WNEW, Infinity needs a real shot in the arm and public relations boost. Reversing the JACK fiasco would go a long way in doing this. And bringing in a PD who has an Oldies/AC backgorund who with a fresh perspective may be able to breathe new life into the format. In any event, it'll double the numbers currently being generated by JACK.
My dream flip....the JACK voice starts skipping, into a long record scratch, to Classic CBS imaging into Ray Charles "Hit The Road Jack." Ah, but it's just a dream....
F
fang39
Guest
Re: Soooooo Obvious!
> > > > >
> > > > Punk is a NY based product,and it couldn't do any
> worse
> > > than
> > > > the current programming/numbers!
> > > >
> > >
> > > A massive corporate radio broadcaster playing punk music
>
> > to
> > > young men in order to sell them Coca-Cola and Insurance
> > > isn't terribly "Punk" though, is it?
> > > "PUNK" was always about selling Coca Cola and
> > Insurance'.at the end of the day, it'a concept...
> > Lite wins because,in addition to being a great idea,it's
> > unique to the NY market.Now that K Rock has fallen,WPNK-FM
>
> > would win over the 40-50 somethings with Elvis
> Costello,Sex
> > Pistols,Police,New York Dolls,Blondie,Ramones,plus deep NY
>
> > cuts from Johnny Thunders & the Heartbreakers,Cherry
> > Vanilla,Wayne County & the Electric Chairs..
> > it would draw the 28-45 yr.old share with
> > Rancid,Clash,OffSpring,Joan Jett,GreenDay,Soical
> > Distortion,Nirvana...
> > it would draw the 12-24 yr.old with My Chemical
> > Romance,Blink 182,sharing Green Day with the older
> dems,all
> > the Victory/Epitaph 'pop punk" bands that are selling CDs.
>
> > and it would have the market all to itself in NYC,in a
> > Lite-FM fashion.If no one here 'gets' that,woe unto the
> > future of commercial radio,as it's soooo
> > obvious.
> > I HAVE SPOKEN!(actually, I have typed...)
> >
> I guarantee you that this format would do better than
> JACK-FM - hell, I'm pretty sure it would even do better than
> Free-FM! Why not give it a shot? I would listen, and I
> know lots of other people that would!
>
I agree that this format deserves a shot. I'd put this on 92.3 WFNY FREE-FALL FM. Unfortunately, nobody's got the "balls", with the possible exception of Scotty Hart (Radio X) to propose such a format. I agree with what you said about the uniqueness of Lite-FM. Programmers need to copy the success of the Lite-FM model instead of the format/music per se.
> > > > >
> > > > Punk is a NY based product,and it couldn't do any
> worse
> > > than
> > > > the current programming/numbers!
> > > >
> > >
> > > A massive corporate radio broadcaster playing punk music
>
> > to
> > > young men in order to sell them Coca-Cola and Insurance
> > > isn't terribly "Punk" though, is it?
> > > "PUNK" was always about selling Coca Cola and
> > Insurance'.at the end of the day, it'a concept...
> > Lite wins because,in addition to being a great idea,it's
> > unique to the NY market.Now that K Rock has fallen,WPNK-FM
>
> > would win over the 40-50 somethings with Elvis
> Costello,Sex
> > Pistols,Police,New York Dolls,Blondie,Ramones,plus deep NY
>
> > cuts from Johnny Thunders & the Heartbreakers,Cherry
> > Vanilla,Wayne County & the Electric Chairs..
> > it would draw the 28-45 yr.old share with
> > Rancid,Clash,OffSpring,Joan Jett,GreenDay,Soical
> > Distortion,Nirvana...
> > it would draw the 12-24 yr.old with My Chemical
> > Romance,Blink 182,sharing Green Day with the older
> dems,all
> > the Victory/Epitaph 'pop punk" bands that are selling CDs.
>
> > and it would have the market all to itself in NYC,in a
> > Lite-FM fashion.If no one here 'gets' that,woe unto the
> > future of commercial radio,as it's soooo
> > obvious.
> > I HAVE SPOKEN!(actually, I have typed...)
> >
> I guarantee you that this format would do better than
> JACK-FM - hell, I'm pretty sure it would even do better than
> Free-FM! Why not give it a shot? I would listen, and I
> know lots of other people that would!
>
I agree that this format deserves a shot. I'd put this on 92.3 WFNY FREE-FALL FM. Unfortunately, nobody's got the "balls", with the possible exception of Scotty Hart (Radio X) to propose such a format. I agree with what you said about the uniqueness of Lite-FM. Programmers need to copy the success of the Lite-FM model instead of the format/music per se.
COULD BE! (was Re: Paving the way for a flip?)
BUT you know.... it's totally plausible. Let's see what transpires. Let's hope, at least, those stupid, insipid and snarky Howard Cogan liners and that "JACK"-ass name will go away! Hell knows, 'CBS-FM cannot get any worse than it is, right now.
73,
Pete
>
> My dream flip....the JACK voice starts skipping, into a long
> record scratch, to Classic CBS imaging into Ray Charles "Hit
> The Road Jack." Ah, but it's just a dream....
> <P ID="signature">______________
Peter Q. George (K1XRB)
Whitman, Massachusetts</P>
BUT you know.... it's totally plausible. Let's see what transpires. Let's hope, at least, those stupid, insipid and snarky Howard Cogan liners and that "JACK"-ass name will go away! Hell knows, 'CBS-FM cannot get any worse than it is, right now.
73,
Pete
>
> My dream flip....the JACK voice starts skipping, into a long
> record scratch, to Classic CBS imaging into Ray Charles "Hit
> The Road Jack." Ah, but it's just a dream....
> <P ID="signature">______________
Peter Q. George (K1XRB)
Whitman, Massachusetts</P>
> R&R reports Brian Thomas named PD of WCBS-FM JACK FM.
>
Even the Mighty Coca-Cola Company Brought back "Original Coke" within 90 days of introducing the "New Coke" that absolutely nobody asked for, liked, or listened to, err Drank!
Capable Radio Management people at CBS/Infinity? Absolutely unequivically not. Empty Suits. Swinging at the end of a short taut rope they placed around their own necks at 5 PM one Friday afternoon last May.
>
Even the Mighty Coca-Cola Company Brought back "Original Coke" within 90 days of introducing the "New Coke" that absolutely nobody asked for, liked, or listened to, err Drank!
Capable Radio Management people at CBS/Infinity? Absolutely unequivically not. Empty Suits. Swinging at the end of a short taut rope they placed around their own necks at 5 PM one Friday afternoon last May.
> > Empty Suits. Swinging at the end of a
> > short taut rope they placed around their own necks at 5 PM
>
> > one Friday afternoon last May.
> >
>
> Well then what exactly happened on Friday June 3rd 2005? Was
> it a just "Business As Usual?"
>
> :-/ Very Confused?
>
Of course you're right. It should have said June!
> > short taut rope they placed around their own necks at 5 PM
>
> > one Friday afternoon last May.
> >
>
> Well then what exactly happened on Friday June 3rd 2005? Was
> it a just "Business As Usual?"
>
> :-/ Very Confused?
>
Of course you're right. It should have said June!
O
OldiesCat
Guest
not
CBS is eating enough crow these days on the Howard Stern front- no way they'd plead "mea culpa- we screwed up" and bring Oldies back to 101.1 FM. Just too much ego involved.
> BUT you know.... it's totally plausible. Let's see what
> transpires. Let's hope, at least, those stupid, insipid and
> snarky Howard Cogan liners and that "JACK"-ass name will go
> away! Hell knows, 'CBS-FM cannot get any worse than it is,
> right now.
>
> 73,
>
> Pete
>
>
> >
> > My dream flip....the JACK voice starts skipping, into a
> long
> > record scratch, to Classic CBS imaging into Ray Charles
> "Hit
> > The Road Jack." Ah, but it's just a dream....
> >
>
CBS is eating enough crow these days on the Howard Stern front- no way they'd plead "mea culpa- we screwed up" and bring Oldies back to 101.1 FM. Just too much ego involved.
> BUT you know.... it's totally plausible. Let's see what
> transpires. Let's hope, at least, those stupid, insipid and
> snarky Howard Cogan liners and that "JACK"-ass name will go
> away! Hell knows, 'CBS-FM cannot get any worse than it is,
> right now.
>
> 73,
>
> Pete
>
>
> >
> > My dream flip....the JACK voice starts skipping, into a
> long
> > record scratch, to Classic CBS imaging into Ray Charles
> "Hit
> > The Road Jack." Ah, but it's just a dream....
> >
>
F
fang39
Guest
Re: not
It's not like it hasn't been done before. In 1979, Bob Pitman, then the PD at NBC's flagship station (later was credited with launching MTV), admitted he had "made a mistake" by firing Don Imus two years earlier (replacing him with his then girlfriend, Ellie Dillon) and rehired him at 66 WNBC. They even ran Pitman's "mea culpa-we screwed up" in a TV commercial! Call it a publicity stunt, if you like, but it propelled WNBC to the top of ratings and helped turn Imus into the syndicated powerhouse he is today. CBS would be well served to re-launch WCBS-FM as "The Golden 101" to generate some much needed goodwill in the listening market, not to mention ad dollars. Hopefully, their new PD will bring along with him some much needed "fresh ideas" to help breathe some new life into the "Oldies"--oops...I mean "Classic Hits" format.
> CBS is eating enough crow these days on the Howard Stern
> front- no way they'd plead "mea culpa- we screwed up" and
> bring Oldies back to 101.1 FM. Just too much ego involved.
>
>
> > BUT you know.... it's totally plausible. Let's see what
> > transpires. Let's hope, at least, those stupid, insipid
> and
> > snarky Howard Cogan liners and that "JACK"-ass name will
> go
> > away! Hell knows, 'CBS-FM cannot get any worse than it
> is,
> > right now.
> >
> > 73,
> >
> > Pete
> >
> >
> > >
> > > My dream flip....the JACK voice starts skipping, into a
> > long
> > > record scratch, to Classic CBS imaging into Ray Charles
> > "Hit
> > > The Road Jack." Ah, but it's just a dream....
> > >
> >
>
It's not like it hasn't been done before. In 1979, Bob Pitman, then the PD at NBC's flagship station (later was credited with launching MTV), admitted he had "made a mistake" by firing Don Imus two years earlier (replacing him with his then girlfriend, Ellie Dillon) and rehired him at 66 WNBC. They even ran Pitman's "mea culpa-we screwed up" in a TV commercial! Call it a publicity stunt, if you like, but it propelled WNBC to the top of ratings and helped turn Imus into the syndicated powerhouse he is today. CBS would be well served to re-launch WCBS-FM as "The Golden 101" to generate some much needed goodwill in the listening market, not to mention ad dollars. Hopefully, their new PD will bring along with him some much needed "fresh ideas" to help breathe some new life into the "Oldies"--oops...I mean "Classic Hits" format.
> CBS is eating enough crow these days on the Howard Stern
> front- no way they'd plead "mea culpa- we screwed up" and
> bring Oldies back to 101.1 FM. Just too much ego involved.
>
>
> > BUT you know.... it's totally plausible. Let's see what
> > transpires. Let's hope, at least, those stupid, insipid
> and
> > snarky Howard Cogan liners and that "JACK"-ass name will
> go
> > away! Hell knows, 'CBS-FM cannot get any worse than it
> is,
> > right now.
> >
> > 73,
> >
> > Pete
> >
> >
> > >
> > > My dream flip....the JACK voice starts skipping, into a
> > long
> > > record scratch, to Classic CBS imaging into Ray Charles
> > "Hit
> > > The Road Jack." Ah, but it's just a dream....
> > >
> >
>
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