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it's official...ESPN 97.5!

Well, at least thry will TRY (I said Try) to get local shows for Houston. So anyone think KILT is worried? I think they shouldn't be since they did beat ESPN 790 most of the time and they just went from a local AM station to a Really crappy FM station that doen't cover the area very well..
 
I predict KFNC all sports will last 12 months before they shut it down. Who is Cumulus kidding? A third sports station in Houston! I agree with Ken Charles at CC: sports talk is definitely driven by local personalities and play-by-play. There is no way Clueuless will shell out the money necessary to pick up the Astros, Rockets or Texans. Plus those teams are locked up with CC and Cox for years. Maybe they'll pick up the Dynamos or that womens' pro football team. That will bring in the listeners (LOL). Nothing short of a Fox Network type move (picking up the NFL in 1993 as a fledgeling network) will save KFNC from finally going down the drain after circling it for the last couple of years. For you betting types, the over/under for KFNC survival after switching to all-sports: 12 months. What's your bet?
 
Well, I predicted that 97-5 would be a Jack, I guess it would be 103-7 then....I see KBME being the loser, and changing back to standards or oldies....the best case scenario.....ESPN 97.5....KILT shouldn't be worried about them....
 
airwave999 said:
For you betting types, the over/under for KFNC survival after switching to all-sports: 12 months. What's your bet?
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I'm not a betting type, but I'll take the over on that--can't do worse than the current effort. However, I don't think three SportsTalk formats will work here. Houston simply lacks the sports passion of many other markets, where the format grabs a larger slice of the pie. For instance, KTCK and KESN in DFW together draw twice the market share of 610 and 790 here. But the first attempt to add a third SportsTalk in DFW (KFXR) was a failure. And the current third sports station (KHFX) is in the process of being sold.

But which station here will be out? Not necessarily 97.5.
 
hifidistortion said:
Well, I predicted that 97-5 would be a Jack, I guess it would be 103-7 then
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Since ESPN on 97.5 will be a completely male targeted station, you would think that 103.7 would go after the same demographic in order to help combo spot sales. Perhaps an overhauled Rock format (finally putting the ghost of Rock 101 to rest) or perhaps Texas Country, which would seem to fit the coverage area (think KTHT.)

I see KBME being the loser, and changing back to standards or oldies
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Forget standards. The demos are ancient. I don't think oldies will work either for the same reason. Cox didn't reimage 107.5 just for the hell of it.

I still think it will be another 18-24 months before CC considers pulling the sports plug on 790.
 
Houston, by no stretch of the imagination, is a sports town. Houston is not a Boston, not a New York, not a Philadelphia, not a Chicago. When there was just one "sports" staion here (KILT 610 AM), their ratings were pretty much indicative of how well a "sports" station does in this market.

So what does Clear Channel do? They put a "sports" format on the air...I guess to try to grab a piece of that little, itty-bitty pie. While the "standards" format isn't a big money-maker, going back to ABC's Stardust format on KBME would not come close to having the overhead that the "sports" format has. As a matter of fact, Clear Channel Houston already has the staff in the building to run the format without having to hire a single person. Satellite delivered...24 hours a day. No live and local programmming...the talent on Stardust is exceptional 24 hours a day. Stardust has fine-tuned the music now and skews just a little bit younger these days. Let the thing run like a jukebox, do it right (which it wasn't in its previous run here) and let it make you some money...certainly would make more money than this high overhead format they have now.

And then there's Cumulus. Brilliant, absolutely brilliant. A third "sports" station for a market that hardly supports one "sports" station. Plus..."talk" on FM is a real waste of an FM frequency. Enough said about that.

This just goes to prove the point that radio today is not run by broadcasters. The day of the true broadcasters (Dickie Rosenfeld, Dave Morris, Jay Jones, Paul Taft, Bernie Waterman, Tom Turner, Gordon McLendon, James Noe) has gone away never to return. Radio today is run by people who THINK they are broadcasters and are anything but. They're suits, accountants, business managers, comptrollers, janitors...not broadcasters.

It is such a shame that students today are being taught by these "imitation" broadcasters. They will never fully realize how fun and exciting radio was in the day of the "broadcaster." They will be taught that radio is just as milk-toast as watching lint collect on the lint filter in the dryer.
 
brian6969 said:
Clear Channel could always work a deal with Fox Sports Radio and put Fox programming on there.
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790 is already got a deal with Fox Sports radio if you look at the current schedule of 790 you will see a mixture of ESPN and FSR Programming. i think Houston till espn leaves 790 is the only station to be a combo ESPN/FSR Affilliate
 
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