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It's official, Imus moves to Fox Business Network

Fox Business Network is such a low profile non-entity that all of the comments to the Daily News article thought he is going on Fox News Channel.
 
Anything to try to grab an audience I guess.

FBN = 'The Place Without An Audience".
 
johnnyu said:
I watched Imus daily on PMSNBC. Now FBC will have at least one viewer daily. :)
Click to expand...

Me too. Oh wait, it's just that I don't get FBN.
 
FOX Biz Channel has, not unsurprisingly, an audience of ... 21,000 viewers. That's not a typo. Even Olbermann commented on it Friday night.

FBN has nothing to lose. 21,000 -- countrywide. Good luck, I-Man!
 
oaktree said:
FBN has nothing to lose. 21,000 -- countrywide. Good luck, I-Man!
Click to expand...

He should be used to that by now. RFDTV doesn't have much audience either.

The big issue in cable is getting local cable companies to carry your channel, and putting it on the basic cable channels where you don't need a digital box to get it. Those basic 75 or so channels have been used up for years with ESPN, CNN, and all the most popular channels. On my cable system, FBN is outside the Top 100, with channels like Bloomberg, National Geographic, and Fox Reality. RFD was below that. So he's moved up a little bit in the pecking order, but not by much.

There are all kinds of ways to get cable companies to add your channel, but one is to carry something people want. So Fox is hoping that adding Imus will cause cable subscribers to ask for FBN. That is a big dream to have, because even if people want it, where can cable companies put it in the lower spectrum of channels? So the first battle is with the local cable companies. Once that's done, then you have to attract audiences. When Imus was on MSNBC, he had a built-in audience. Those days are over.
 
TheBigA said:
So Fox is hoping that adding Imus will cause cable subscribers to ask for FBN...
Click to expand...

Or as Neil Cavuto says, "If you don't get FBN... DEMAND IT!"
 
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