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Jul
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For the official release: http://www.cbsradio.com/press_center/releases/pressrelease131116-07-09-2007.html
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It's official: WCBS 101.1 FM to return to oldies format Thursday afternoon
Great news! First, WBPM flipped from oldies to Classic Hits back in February, 5 months later CBS-FM is going to make a big comeback to the New York airwaves as Classic Hits from the 60's, 70's and 80's.
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Oldiesmike
Guest
At least CBSFM is coming back & Jack is going to HD2 where it belongs. That is the main thing that counts. Some of you are forgetting CBSFM for years mixed 80s songs into the playlist and increased that load in 2003 during the Motown, Soul & Great Rock N Roll Format.
lalumia said:
Yep.... in a partial quote from the Inside Radio article:
"But PD Brian Thomas says they’ll also hear “an updated sound” to appeal to younger demos. When they tried that in 2001 they ran into fan friction. This time it’s not an option. The easily-forgotten history is that WCBS-FM was fading in the 25-54 ratings for several years before it was blown up in 2005 — slipping from a four share down to a two share and losing about a half share every year. And billings were falling too. The aging demo “was like kryptonite to advertisers” says a New York account exec. Expect less doo-wop and reverb. And more ‘80s tracks from artists like Billy Joel and Rod Stewart. They’ll reserve the word “oldies” for specialty shows."
They had problems caused by the reaction of the legacy (read: "old") listener base that made it hard to do a clean break from the negative sales aspects of the station's three decade heritage, and could not get 70's and 80's traction going. With a fresh start, they can remodel the place, making a trendy loft out of an old warehouse.
Great to see that CBS is doing something that makes sense...finally. It's funny how for so long, so many said that Oldies would NEVER return to the NYC airwaves. Well, I guess this proves some folks wrong huh? I'm a fan of many formats including Oldies and Country and I believe that a "Hot-Country" format should also make a return. I know that the NYC area is "different" from other major metro areas, however, there IS a market for Oldies and Country here and they CAN generate the advertising $$ to support them. I'm curious to see if a company like Citadel (who has country experience) will eventually take a chance on it. My money is on WPLJ with their current ratings and "all over the map" music programming. They already play alot of the country-cross over stuff. 8)
ks31 said:
I'm sure that David Eduardo will correct me if I'm wrong (or provide data to back my assertion if correct) but I sense that country (hot or otherwise) has near zero appeal to Black and Hispanics. My guess would be that country only is favored by the non-Hispanic, non-immigrant white segment. If I'm right, that makes it a non-starter in New York (and its days at KKGO are probably numbered in Los Angeles when the curiosity factor wears out and Mr. Levine finds a more profitable format hole).
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OldiesCat
Guest
DavidEduardo said:
Exactly and it's the same challenge Oldies stations all over America are facing. Problem is, radio folks locked into their "back in the day" mindset will piss & moan about this from the first hour. Tough. They're not programming CBS-FM for you, they're programming it for New York City radio users.
Bob E. Nelson said:
You are pretty correct, although country does appeal to Hispanics in places like Texas and New Mexico where there have been hispanics for 8 or 10 generations or more... so assimilated that they are more Texan than anyone else. But among first, second and even third generation Hispanics, the interest in country is about zero. The only group in NY to reach third generation in NY is Puerto Rican, grandchildren of those who migrated (there is no such thing as a Puerto rican immigrant) to NY in the early 50's into the 60's. They are not in an environment that would allow them to "Pick Up" on country, and the later immigrants from the Dominican Republic, Colombia, Ecuador and Mexico are nearly 100% first and second generation. Add to that the Black and other ethnic population of NY, and there is not a very big potential partisan group for country although I am confident it could get into the 1.8 to 2.share range... exactly the range that doomed Jack.
DavidEduardo said:
Continuing on this subset of the topic...
Since you have access to such data, how does WQXR look in terms of its ethnic breakdown? Although it does have an upscale cachet that can lure certain types of advertising, I would presume that it appeals primarily (if not exclusively) to non-Hispanic aging whites which ultimately may spell its doom many years from now. Please correct me if this is wrong.
I realize that the NYT is very protective of WQXR but isn't its future following a track similar to what inevitably happened with beautiful music?
Bob E. Nelson said:
Continuing on this subset of the initial topic...
Since you have access to such data, how does WQXR look in terms of its ethnic breakdown? Although it does have an upscale cachet that can lure certain types of advertising, I would presume that it appeals primarily (if not exclusively) to non-Hispanic aging whites which ultimately may spell its doom many years from now. Please correct me if this is wrong.
I realize that the NYT is very protective of WQXR but isn't its future following a trajectory much like what inevitably happened with beautiful music?
Bob E. Nelson said:
6% Black, 8% Hispanic on AQH audience. 77% over age 55, 52% over age 65.
A
adma
Guest
But in practice, if we're talking about Classic Hits, it's more like destroying the old warehouse's character by adding a bunch of tacky McMansion-esque detailing...wgliradio said:
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