As of Monday (Mar01), the former WKOXKS molecule has officially swapped CALLs with the FCC. ;D
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It's Official: WKOXKS-< WKOX <==> WXKS
- Thread starter Uncle Kaimbridge
- Start date
And Rumba will prob be on 1430; I tuned to 1200 and there was an announcement in Spanish and from
what I could gather it was saying Rumba would be on 1430 on Mar 8 (Mar 5?)
what I could gather it was saying Rumba would be on 1430 on Mar 8 (Mar 5?)
M
musicman3355
Guest
DJbobo said:
But if you go to Rumba's live stream it actually says "RUMBA WKOX AM 1430" on the Now Playing bar on Windows Media Player. So Rumba MIGHT move to 1430.
J
Jimc
Guest
who's doing the morning show on rush radio?
Rush.
See, the local show won't be on till April 1 and CC is keeping quiet about whom the host is--or they haven't
chosen one yet. Word has it Rush reruns will have the slot till further notice and it will be local, so don't
get your hopes up, Imus fans.
See, the local show won't be on till April 1 and CC is keeping quiet about whom the host is--or they haven't
chosen one yet. Word has it Rush reruns will have the slot till further notice and it will be local, so don't
get your hopes up, Imus fans.
btw someone on boston-radio-interest heard the same announcement I did and was much more fluent in Spanish than I am; she says:
>>I just listened to it. The announcement thanked their listeners for tuning in for the past few years. It said that they were ending the Rumba format on Monday March 8th and it urged their listeners to tune in to "Mia 1430" where they would play similar music.
--------------------------
Mama "Mia".
>>I just listened to it. The announcement thanked their listeners for tuning in for the past few years. It said that they were ending the Rumba format on Monday March 8th and it urged their listeners to tune in to "Mia 1430" where they would play similar music.
--------------------------
Mama "Mia".
Jimc said:
raccoonradio said:
I wonder if 1200 actually gets good enough ratings with a Rush replay in the morning, and CC being the cheapsters they are, could stay with 18-hour-old Rush in morning drive... then again, if that were the case, it would be the game plan in Raleigh and other markets where they have a "Rush Radio" station...
raccoonradio said:
Not arguing about the truth of this, but it still seems odd. Rumba had been around in Boston and many other markets for several years before CCU started the somewhat softer Mia format. It was my understanding that Boston was far from the only market in which CCU was airing both Rumba and Mia. Is CCU ending Rumba in other markets and making Mia its only Spanish music format? Did the company decide that the slightly softer Mia played better in Boston than the somewhat edgier Rumba? Were Mia's demos more attractive to advertisers than Rumba's? If so, was this true only in Boston? Or were those the findings nationwide? I was sure that, with the WKOX calls so strongly associated with Rumba, the call-sign swap indicated that Rumba would move to 1430. I was wrong, but it seems as though the decision to stick with Mia rather than Rumba in Boston was kind of a botched last-minute thing. Is there some other reason, such as Mia being jockless and therefore lower in cost than Rumba, which, I believe, used live (or at least VTed) jocks?
Clear channel hasn't really addressed the 1430 issue yet...again I heard an announcement in Spanish and from my very limited knowledge it sounds like they were saying "Rumba"... "1430 AM"...and "Mon. March 8th" and
I thought they may have been saying Rumba was moving to 1430 on that date but the woman on b-r-i
who apparently knows Spanish better said that it was "Rumba says goodbye and thanks,similar music on
1430"--perhaps similar meaning "in Spanish". I can't recall totally what the descriptions were but I
thought Rumba was Tropical, dance-able, uptempo etc while Mia was more romantic, laid back, etc.
"Mia" indeed means "my", similar perhaps to the stations on "My TV" (network) and I think there were
some radio stations, like one in Ohio, that used "My" branding
I thought they may have been saying Rumba was moving to 1430 on that date but the woman on b-r-i
who apparently knows Spanish better said that it was "Rumba says goodbye and thanks,similar music on
1430"--perhaps similar meaning "in Spanish". I can't recall totally what the descriptions were but I
thought Rumba was Tropical, dance-able, uptempo etc while Mia was more romantic, laid back, etc.
"Mia" indeed means "my", similar perhaps to the stations on "My TV" (network) and I think there were
some radio stations, like one in Ohio, that used "My" branding
bostonradio tweets:
>>Yea, 1430 is still definitely staying with Mia. All jocks are voicetracked from various Clear Channel markets
>>Yea, 1430 is still definitely staying with Mia. All jocks are voicetracked from various Clear Channel markets
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