As reported by the Radio Babe:
http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20060911/COLUMNIST50/609110360
Post-mortem:
I think 1450 had problems from its weak signal and overlap with 970.
It was also hurt by the ideological zig-zag of its talk shows (Springer to Limbaugh to Hannity to Lionel).
It had no local talk shows and tried to gain a local identity by running a lot of local news and a news block in the morning.
The news block was 95 percent non-local material so that didn't help the cause much.
What little local material there was came from stale and boring phoners. AFAIK 1450 didn't do any outside reporting. 970 was more likely to send a reporter to cover a Sarasota story than 1450 was.
In my opinion the morning drive newsblock was a waste. They should have plugged in a syndicated show in the morning and hired an up and coming talk talent from out of market to do a local show 9 am - noon.
If they weren't going to go out and cover stories, a local news staff was a waste. They should have farmed that out to 970 IMHO.
Sarasota is a bigger radio market than Syracuse NY. It has only 2 local TV news operations, so a local news-talk radio format might have been viable, just not the way 1450 did it. It tried to do too much and too little at the same time.
http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20060911/COLUMNIST50/609110360
Post-mortem:
I think 1450 had problems from its weak signal and overlap with 970.
It was also hurt by the ideological zig-zag of its talk shows (Springer to Limbaugh to Hannity to Lionel).
It had no local talk shows and tried to gain a local identity by running a lot of local news and a news block in the morning.
The news block was 95 percent non-local material so that didn't help the cause much.
What little local material there was came from stale and boring phoners. AFAIK 1450 didn't do any outside reporting. 970 was more likely to send a reporter to cover a Sarasota story than 1450 was.
In my opinion the morning drive newsblock was a waste. They should have plugged in a syndicated show in the morning and hired an up and coming talk talent from out of market to do a local show 9 am - noon.
If they weren't going to go out and cover stories, a local news staff was a waste. They should have farmed that out to 970 IMHO.
Sarasota is a bigger radio market than Syracuse NY. It has only 2 local TV news operations, so a local news-talk radio format might have been viable, just not the way 1450 did it. It tried to do too much and too little at the same time.