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It's official! "Zach" signs on in Albany!

R

radionut987

All Access.com reports that WMRZ-98.1, licensed to Dawson, Ga., officially signed on the air at 10:52 a.m., local time. So, it looks like "Jack", er "Zach" has invaded southwest Georgia. Any questions?
 
I can't see how this format will work. I would be more excited about it and have more faith in it if C.C. had not turned on Magic 97.3 a couple of months ago. "Zach" will have to pull an Albany legend for talent to get a buzz at best. Magic scored big by doing the same thing, getting Jazzmine as PD. What part of Albany's market is "all about the music"?


> All Access.com reports that WMRZ-98.1, licensed to Dawson,
> Ga., officially signed on the air at 10:52 a.m., local time.
> So, it looks like "Jack", er "Zach" has invaded southwest
> Georgia. Any questions?
>
 
> I can't see how this format will work. I would be more
> excited about it and have more faith in it if C.C. had not
> turned on Magic 97.3 a couple of months ago. "Zach" will
> have to pull an Albany legend for talent to get a buzz at
> best. Magic scored big by doing the same thing, getting
> Jazzmine as PD. What part of Albany's market is "all about
> the music"?

Agreed. Why didn't the WMRZ management go after a format that's more popular in southwest Georgia, or could use competition against established stations, such as urban gospel, news/talk, etc.?
 
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