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It's Over; Everyone Listens To Techno

Love his columns and I'm not sure if throughout the column when he is referencing "techno" if he means it literally (i.e. when talking about Captain Hollywood Project, etc.) or if it is meant as the reference to the Eminem song. Because as we know Techno is simply a subgenre of Dance, just like House/Drum n Bass/etc. etc. etc. I know that the mainstream culture calls dance music 'techno' but the term really doesn't have the best connotation in this regard, kind of like the term 'disco' did back in the day.
 
CORRECTION!

I guess everybody doesn't listen to techno. WWVA Atlanta is back down to a 2.6 in ratings. In most cases, people would blame the dance music. However, in THIS case, one can only wonder if it's actually the techno or the rhythmic top 40 hits that is hurting the station there.

I guess wishing for a successful rhythmic top 40 there is asking way too much. Maybe I shall put my prayers and hopes on winning the lottery or anything other than that.
 
CHRles said:
WWVA is up in cume though
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I figured this would get your attention! ;D Although, I really wasn't happy about it when I saw it. I saw the cume was up, but wasn't sure if I should get too excited because I really don't know much about how cume and AQH are judged, how it affects the decisions behind the format, or which is the more important factor (out of TSL, cume...etc.).

I still strongly believe if the station remains consistent for at least one year (from today forward) it will gain a following (and could even do better on a stronger signal).

I also wonder, why does it seem as if everybody's so focused on ratings and not on cume? I never hear many people mentioning that they need to keep their cume up. It leads me to believe that the numeric ratings must be more important overall.
 
DJ_Perry said:
Cume is more important, it means people listen longer as opposed to alot of people checking in for short periods
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Cume only measures the total number of audience impressions for the book- and has no reflection on how long any of those individuals has listened. TSL is the indicator of how long the average listener is tuned in.

As far as which is most important, it can vary by format. Obviously every PD would love to have high cume, high TSL and high AQH- but some formats like talk may have fewer listeners who each listen for long stints while formats like CHR may have a boat load of listeners that only spend 8 or 12 minutes listening. When you're targeting different demographics and psychographics, though, this isn't unusual, especially since formats that target younger audiences while most likely have less TSL as listeners are distracted by other media, their own ADHD, etc.
 
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