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It's that time of year again...
- Thread starter berlin201
- Start date
.... and WMVX went all Xmas today.
WMJI is not playing Christmas tunes over-air.
WMVX is, starting today. Just checked to see if they're still doing it, and yes, they are.
WMVX is, starting today. Just checked to see if they're still doing it, and yes, they are.
I was gonna post on here that Mix started playing Christmas music, but I see others have beat me to it. It'll be interesting to see if getting a jump on WDOK and the Fish will help their ratings.
J
JNight
Guest
This is turning into "Let's See Who Can Be The First To Play Christmas Music This Year", - 8 days after Halloween, 7 weeks before Christmas...Next year I see it starting on Halloween Night!!! Can't they wait until Thanksgiving is over like they use too?
The only thing I do wonder.. with Mix going Christmas this year.. does this mean that Mix could emerge with a different direction come Dec 26th?
could Clear channel try something like 'Gen X' in Cleveland?
could Clear channel try something like 'Gen X' in Cleveland?
I know all-Christmas playlists are small by nature, but Mix's seems excessively so. I've been tuning in and out the past few days and I think I've heard "O Holy Night" by Josh Groban and "Silver Bells" by Martina Mcbride at least 5 times each. It seems like one of those songs is on each time I tune in!
T
tcsnrayp
Guest
The answer to xmusicmat's query "does this mean that Mix could emerge with a different direction come Dec 26th?"... is a resounding YES! And I bet they do not wait until Dec 26.
I will hedge my bets and say that WMVX will 'stay the course' as a Hot AC station on December 26.
After all, HOW many times have people hoped for "Mix" to make a format flip (including myself) over the past five years? And yet... it's STILL an 80s heavy Hot AC, in spite of WMJI now leaning towards the 70s and 80s.
IIRC, WMVX has done the all-Xmas format before - and were the first to do so, in 2002! However, neither they nor WDOK, or The Fish have ever gone to it THIS early in November. It's more likely that PD Tony Matteo did it to get some attention ahead of WDOK and The Fish.
After all, HOW many times have people hoped for "Mix" to make a format flip (including myself) over the past five years? And yet... it's STILL an 80s heavy Hot AC, in spite of WMJI now leaning towards the 70s and 80s.
IIRC, WMVX has done the all-Xmas format before - and were the first to do so, in 2002! However, neither they nor WDOK, or The Fish have ever gone to it THIS early in November. It's more likely that PD Tony Matteo did it to get some attention ahead of WDOK and The Fish.
If they were going to change, why brand it as Mixmas? Christmas music brings a huge cume, and why continue the mix brand if you were going to blow it up? The exception would be if 106.5 became WTAM-FM.
WMVX most likely went this early because they knew WDOK could not due to their Rainbow Radiothon.
WMVX most likely went this early because they knew WDOK could not due to their Rainbow Radiothon.
John Baylor said:
Agreed on both counts.
1) WDOK is doing a countdown on their website that indicates they'll start the holiday tunes (if my math is right) at just after midnight next Friday morning. Sure, they could always jump early now that 106.5 is on board, but they are probably going to stick with next Friday.
2) WMVX emerges the first workday in January either as its old "Mix" self, or as the new FM home of WTAM. I don't see much of a chance for anything else.
If 106.5 went with a jockless all-Xmas format, then something would be up, big time.
Obviously it's not; last I checked, everyone - including PD Tony Matteo - is still there. And Matteo was a recent hire, no? It would sound silly to hire him, then blow the station up a few months later to simulcast WTAM.
Bear in mind that W262BN will soon operate for Clear Channel as a translator, likely for WTAM... that would seem to be the more logical move.
Of course WMVX is the weakest station in the cluster, and WMJI will have a countdown clock assigned to it whenever Lanigan leaves. IMHO, either station could be bound for a WTAM simulcast, with the displaced format possibly landing on HD-2 and W262BN... but that won't happen for years.
Obviously it's not; last I checked, everyone - including PD Tony Matteo - is still there. And Matteo was a recent hire, no? It would sound silly to hire him, then blow the station up a few months later to simulcast WTAM.
Bear in mind that W262BN will soon operate for Clear Channel as a translator, likely for WTAM... that would seem to be the more logical move.
Of course WMVX is the weakest station in the cluster, and WMJI will have a countdown clock assigned to it whenever Lanigan leaves. IMHO, either station could be bound for a WTAM simulcast, with the displaced format possibly landing on HD-2 and W262BN... but that won't happen for years.
Read the news section of this site "Radio-Info" for a PPM reason to flip sooner to Christmas music.
Here's the story in case it gets removed or hard to find:
Why some stations are going all-Christmas: Arbitron's December PPMs just began
Arbitron's PPM schedule divides the year into 13 months and 13 books, squeezing in an extra "Holiday book." Stations in the nearly 50 "live" PPM markets that have been hopping onto Santa's sleigh hope to gain an advantage in the "December book", which actually has more days of November than December. The PPM December survey period started Thursday, November 11 and ends December 8. The "Holiday book" goes December 9 through January 5. Stations which do all-Christmas now, mostly adult contemporary, believe they'll do well in two books (December and "Holiday") - then try to hold onto some of those new listeners in early 2011.
Why some stations are going all-Christmas: Arbitron's December PPMs just began
Arbitron's PPM schedule divides the year into 13 months and 13 books, squeezing in an extra "Holiday book." Stations in the nearly 50 "live" PPM markets that have been hopping onto Santa's sleigh hope to gain an advantage in the "December book", which actually has more days of November than December. The PPM December survey period started Thursday, November 11 and ends December 8. The "Holiday book" goes December 9 through January 5. Stations which do all-Christmas now, mostly adult contemporary, believe they'll do well in two books (December and "Holiday") - then try to hold onto some of those new listeners in early 2011.
Oh, don't get me wrong...I'm not EXPECTING 106.5 to emerge as WTAM-FM. I just said that was the only option that I could see other than its usual return as "Mix".
Note that the day after the flip, I heard Valentine talking about the holiday music in his tracks. I had no idea how much he specifically tracks for his affiliates.
W262BN may not end up as a 'TAM simulcaster. I'd track where they move it. Out in North Ridgeville, it makes no sense (and of course, that app is now dead).
I do believe CC puts 'TAM on FM at SOME point, but it may indeed wait until Lanigan rides off into the radio sunset.
Note that the day after the flip, I heard Valentine talking about the holiday music in his tracks. I had no idea how much he specifically tracks for his affiliates.
W262BN may not end up as a 'TAM simulcaster. I'd track where they move it. Out in North Ridgeville, it makes no sense (and of course, that app is now dead).
I do believe CC puts 'TAM on FM at SOME point, but it may indeed wait until Lanigan rides off into the radio sunset.
Interesting article, John. It makes me wonder why 'DOK is waiting until late next week!
Maybe they figure they are strong enough in the PPMs with standard AC that they have the luxury to call their own shots.
I also don't seem to recall Mix going Christmas at all in the past, though I could be wrong. I have noticed a few CC stations on the early flip list.
Maybe they figure they are strong enough in the PPMs with standard AC that they have the luxury to call their own shots.
I also don't seem to recall Mix going Christmas at all in the past, though I could be wrong. I have noticed a few CC stations on the early flip list.
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