F.Y.I.
In less than a week iTunes connections have gone from zero to 4th place. So I'm pretty positive by week 2 that iTunes will be the top user connection. I guess they are the cadillac portal after all.....even with 1,000 Electronica stations listed, people are finding me.
F.Y.I.
In less than a week iTunes connections have gone from zero to 4th place. So I'm pretty positive by week 2 that iTunes will be the top user connection. I guess they are the cadillac portal after all.....even with 1,000 Electronica stations listed, people are finding me.
If not for the listing on the iTunes directory, the Roadhouse (below) would almost be streaming to a big, dark, empty cavern. It was that big of a change. Currently, iTunes represents half of the sessions and 2/3 of the listening minutes.
The best thing I ever did to boost numbers was purely by accident. Last year, I blatantly reposted a version of Black and White Tights on YouTube, complete with 10 seconds of captioned Roadhouse promo at the very beginning.
https://www.youtube.com/watch?v=BP16ZvkOkXo Since the song was in German, I found the lyrics and used Google Translate to put both German and English lyrics in the description. And, as the source video was quite jittery, I used YT's video stabilization feature before posting it to YT.
A few months later the video was featured in a story about how our eyes and minds play tricks on us on the io9.com website (which I'd never heard of before), then blogs on Huffington Post, Scientific American and finally a blog on NPR's site. Plus the video got a bunch of shares on Facebook. Only about a half of one percent of the YT views translated into Roadhouse minutes, but it was a very strong uptick in minutes for a couple of months.
The iTunes directory and YouTube videos are the two biggest promotional tools I use. And it's all free. Boards like this that let you have promo sig lines are also right up there. Now if the content was easier to monetize...
