Had an opportunity to scan the 12+ ratings in Spokane....changes in which cluster is #1 and which one isn't #1 anymore.....Morgan Murphy(KXLY Group) #1, Mapleton #2, Clear Channel #3. There was a time when CC was a solid #1 and no one came close. Not that way anymore.
My former station went down over another share from the winter book, and in comparison to last Spring----KISC went from #1 12+ to #8, and the 12(+) #'s are the lowest I have ever seen for that station since I returned to Spokane in 1998. Not a good barometer of Premium Choice that defines KISC now. Actually it speaks volumes. It's a shame when people attempt to fix what IS NOT broken.
Even my former sister station KIXZ--it was country for many many years and there is a 4-way battle for the country audience. A few months ago the country format was dropped in favor of CHR, and a year ago KIXZ it was tied for 7th 12(+) and now with the change is comes in at #15 12(+) and now has a 1.5. And this is for a 100,000 watt facility. There is adult standards 1050AM/KEYF, decent signal during the day, but not so much at night, and it grabbed a 1.7 share.
And 1280/KPTQ was doing like 1090/KPTK-AM in Seattle format-wise(Progressive Liberal Talk) and it had a 1.4 share a year ago, CC flipped it to Classic Country and now---NO ratings at all. From an outsider looking in, not much of anything positive to report. KKZX--that's another story--a great heritage station they continue to be #1 12(+) although down a half-a-share. And they have local and live personalities from 530am til 7pm. That seems to be what Spokane wants.
It was a great book for country stations KXLY-FM and KDRK are #2 and #3 (12+) and just one tenth of a point separates those two--obviously picking up the former KIXZ listeners. KZZU up nicely almost a share and a half. Mapleton's BOB-FM and 101.1 were both down,(less than a full share down) but very respectable.
Their CHR "NOW 105.7," is down to the mid 3's, down from mid 6's a year ago--audience pretty much half of what it was going from #3 to #12 (12+). This is the station after CC gutted it--taking away both Elvis Duran and Ryan Seacrest----I had proposed to the GM---going to a gold based softer A/C---with a staff of people that Spokane would be VERY familiar with, and they turned me down---saying that 105.7 was their #2 biller(probably not anymore) and they wouldn't even be considering another format change. What a shame they told me "no." They could have had great 25-54 female #'s AND a good 12(+) showing. And increased billing, but they continue to have their 20-somethings on the air that generally don't sound like great CHR talents at all.
So as I prepare to head to Bismarck this Friday.....it's bittersweet since I have been here in Spokane almost 15 years and it's just very sad to see the state of radio in Spokane the way it is now. And ponder "what might have been." I have such a passion for this business, been in it almost all of my life and I am thrilled to be going to a station that really values my talents, expertise and opinions, and is so very excited to have me coming aboard! That is what radio should be all about!!!
Just my 2 cents!!!