It seems sometimes Adult Hits work, and other times it doesn't. depends on the market and the format. A good music list and marketing. It's not the end of radio, it's the savior of radio. Lets face it we're in a dying business. We're old media, traditional media. We must evolve and change with the times. Just because we all want to hit the post, and think we're cool. Is not going to cut it. We must be real, and serve our local communities. If you have a cluster of five stations, one of them can be adult hits, with no jocks, very simple to operate and cost effective. There will still be stations that do weather, have jocks and news. But, there is a place for an adult hits format in almost every market in the country. Why do we want to drive our listeners to satellite radio. lets give them an alternative to our normal bullshit we spu everyday.
My company uses several consultants to help us "program" our stations. And I keep hearing from listeners they are tired of the same 40 songs in a row, the same boring promotions. No one believes the contesting BS "win a million bucks" if you caller 100. That stuff doesn't work anymore. The 20 in a row, 40 minute music hours...it's all crap, WAKE up radio people!
We have competion, not just from Satellite Radio, but from MP3 players, Internet, internet in the car is here...once it becomes common place watchout my radio friends. We will no longer have a hold on the in car listening. We'll lose another 10% of our market share.
Doesn't it scare you that one day radio's reach is going to be like the buy/sell/trading papers...or that free paper that is pitched in your front yard. Mark my word, we'll have a market penitration as a medium of 30% in the years to come. And we won't be talking to a sole. I hope I'm wrong, but every Arbitron I'm proved correct. Don't look at a single stations 12 plus numbers...we're losing the war! Look at market share...you will see each book we're losing listeners. We must stop losing listners.
Stop fighting between radio clusters. Fight the newspaper, internet, tv, sateillite radio, Mp3 players. Your brother in radio is not your foe. It's these other mediums that are stealing our radio listeners. We must band together to find more ears!!!!!
thanks for listening...I mean...reading.
My company uses several consultants to help us "program" our stations. And I keep hearing from listeners they are tired of the same 40 songs in a row, the same boring promotions. No one believes the contesting BS "win a million bucks" if you caller 100. That stuff doesn't work anymore. The 20 in a row, 40 minute music hours...it's all crap, WAKE up radio people!
We have competion, not just from Satellite Radio, but from MP3 players, Internet, internet in the car is here...once it becomes common place watchout my radio friends. We will no longer have a hold on the in car listening. We'll lose another 10% of our market share.
Doesn't it scare you that one day radio's reach is going to be like the buy/sell/trading papers...or that free paper that is pitched in your front yard. Mark my word, we'll have a market penitration as a medium of 30% in the years to come. And we won't be talking to a sole. I hope I'm wrong, but every Arbitron I'm proved correct. Don't look at a single stations 12 plus numbers...we're losing the war! Look at market share...you will see each book we're losing listeners. We must stop losing listners.
Stop fighting between radio clusters. Fight the newspaper, internet, tv, sateillite radio, Mp3 players. Your brother in radio is not your foe. It's these other mediums that are stealing our radio listeners. We must band together to find more ears!!!!!
thanks for listening...I mean...reading.