Keef59 wrote:
No personalities, no ratings. Radio research repeatedly finds that people ''HATE'' dj chatter, BUT, stations without dj's historically have not done well in the ratings.
I'm not sure I'd go by that "repeated research". It is the overall station presentation and not the "dj chatter" that determines. Maybe it's been years since WKQX going almost 3 months without personalities and scoring tremendous breakthrough ratings, but that is Chicago major-market proof that it does happen. True, personalities can make a difference, such as 94.7's increase since adding Landecker and Biondi, who make a difference playing the same songs seemingly as much today as when they were current top 40 hits.
Specific to this thread and to JACK-FM is that they continue with the "Ipod on shuffle" format. What they don't seem to get is that people with Ipods will stick with their Ipod while walking, in the car, on the train, and wherever, because they will get a personally higher percentage of songs they like than hoping JACK-FM will play them. And the people who don't grasp the "Ipod on shuffle" concept won't and aren't grasping JACK-FM.
JACK-FM could make a difference even without air personalities. Fun things like an hour of "girl songs from 1983" or "songs that being with the letter T" throughout the day would get people curious to tune to find out what they are doing, while maintaining a varied music format.
Otherwise, they remain another channel to check for a song or two while the other stations the typical frustrated radio music listeners are checking are playing songs they don't like.
But while programmers seemingly struggle to invent fresh and interesting ideas to maintain their audience, the popularity of Ipods, internet radio, and satellite radio, continues to grow everyday, even with a higher cost to the consumer than turning on the radio they already own. That is the "research" to pay attention to!