Jack comes up Aces In LA

[vg4or]

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[KMRichards]

Pretty standard for any Jack station (or clone) to have a substantial increase in its first book or two.

The trick is keeping those listeners after the "Oh, Wow" factor wears off. Some have maintained well, others have seen a colossal drop after the third or fourth book.

This is a format that -- as I have said before, on several boards -- needs to be researched as well as a current-based station. There is an art to determining when a song goes from "oh wow" to "not again" in a listener's mind, finding the right songs to replace them, and knowing when the original song can go back into rotation.

A year from now, we'll know how well KCBS-FM is really doing ...
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[peppertree]

If these guys who run Jack are bright enough to have a good rotation, then maybe they can keep the station fresh.

> This is a format that -- as I have said before, on several
> boards -- needs to be researched as well as a current-based
> station. There is an art to determining when a song goes
> from "oh wow" to "not again" in a listener's mind, finding
> the right songs to replace them, and knowing when the
> original song can go back into rotation.
>
> A year from now, we'll know how well KCBS-FM is really doing
> ...
>
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[OldiesCat]

Jack Aces In LA

That may be THE most important key to programming these stations.

> If these guys who run Jack are bright enough to have a good
> rotation, then maybe they can keep the station fresh.

 

[saintjames]

> http://tinyurl.com/dksbk
>

Here in SoCal we put our own special twist on the JACK format that's around the country. Ours has perhaps more rhythm, Latino and Black, than some others.