Re: STOP. GRASPING. AT. STRAWS. SAM.
> > >
> >
> > My guess is they think with a 1.0 share - they can do
> > $10-$12 million in revenue (not unrealistic with a good
> > sales staff). Format will power ratio well - even as low
> as
> > it is.
>
> The big stations take a disproportionate share of the "good"
> billing. This is why the preponderance of higher power
> ratios is in the top tier of stations. KMZT can barely
> scrape $7 million with a quality image and exclusive format
> and higher numbers than Indie will probably ever get.
>
> I think a limited coverage station with low ratings is
> pretty much capped at $4 to $5 million billing.
> >
> > But, no $1.6 million in profit will not do it.
> >
> > BTW, speaking of revenue, what is the No. 1 Spanish
> station
> > expected to do in 2005? Will KLVE or KSCA do $40 million?
>
>
> Low to mid 30's. The current top 5 status of KLVE and KSCA
> will not impact billings until late in the year, but it is
> nice to be back at the top with two stations. In fact, the
> top 4 25/54 stations in LA are Spanish in the last trend.
> >
That's something I wanted to get to. A lot of people criticize KRTH. They continue to do around $30-$35 million. So they will top most of the Spanish stations. It's sad that the Spanish language dollars aren't what they should be. I know Miami power ratios better. It seems like it has been a little bit at a time on the power ratio growth side.
>
> > >
> >
> > My guess is they think with a 1.0 share - they can do
> > $10-$12 million in revenue (not unrealistic with a good
> > sales staff). Format will power ratio well - even as low
> as
> > it is.
>
> The big stations take a disproportionate share of the "good"
> billing. This is why the preponderance of higher power
> ratios is in the top tier of stations. KMZT can barely
> scrape $7 million with a quality image and exclusive format
> and higher numbers than Indie will probably ever get.
>
> I think a limited coverage station with low ratings is
> pretty much capped at $4 to $5 million billing.
> >
> > But, no $1.6 million in profit will not do it.
> >
> > BTW, speaking of revenue, what is the No. 1 Spanish
> station
> > expected to do in 2005? Will KLVE or KSCA do $40 million?
>
>
> Low to mid 30's. The current top 5 status of KLVE and KSCA
> will not impact billings until late in the year, but it is
> nice to be back at the top with two stations. In fact, the
> top 4 25/54 stations in LA are Spanish in the last trend.
> >
That's something I wanted to get to. A lot of people criticize KRTH. They continue to do around $30-$35 million. So they will top most of the Spanish stations. It's sad that the Spanish language dollars aren't what they should be. I know Miami power ratios better. It seems like it has been a little bit at a time on the power ratio growth side.
>