Jay Sorenson was on WCTC a few years ago. He became the station's Assistant Program Director, and tried to turn it into a mini-NJ101.5, renaming the station "Central Jersey 1450" and forbidding the hosts from saying "WCTC". Listeners didn't like the changes, and it was a flop.
Soon afterward, WCTC flipped to an automated Oldies music format, and now that they've flipped back to talk, the listeners have not returned in enough numbers to sustain the format; WCTC's latest 0.1 rating is pitiful compared to the 2.0 - 2.5 they were getting a decade ago.