From The San Antonio Business Journal
Rock is out and JACK is in on San Antonio radio station
San Antonio has rock roots that run deep and it has been christened by some in the music industry in years passed as the heavy metal capital of the world, helping ignite the careers of bands like Judas Priest and the Scorpions.
But now it has one less rock station as CBS Radio-owned KSRX has been flipped from 102.7 K-ROCK to a "playing what we want" format.
At 4 p.m. on Jan. 3, K-ROCK became JACK-FM, relying on a multi-genre format station officials say has "garnered millions of listeners in cities across the country." Officials say the expanded playlist will include more than 2,000 songs from more than 10 different genres of music spanning the past four decades.
"Audiences are demanding more from radio than the standard 350 song playlist, and San Antonio is no exception," says Reid Reker, market manager for CBS Radio's San Antonio operations. "As we looked around the country for formats that are being embraced by listeners, JACK clearly stood out as a total success. It crosses all the boundaries and breaks all the rules and we look forward to bringing this fresh, fun and exciting presentation to San Antonio."
CBS Radio officials say the JACK-FM format is best known for its intensive focus on music with limited interruptions. It is also a format that does away with on-air talent. It also eliminates other local features such as traffic, sports and weather updates.
Among the artists San Antonians will hear on the flipped station are Prince, U2, The Stray Cats and Culture Club.
CBS Radio (NYSE: CBS) is one of the largest major-market radio operators in the United States. With the switch in San Antonio, the company now operates 12 stations under the JACK format.