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Jack FM Lubbock - Stunting?

E

EggsOverEasy87

I have been hearing country music...and they just played "Hit the Road Jack" and they play "Gone Country" every once in awhile. What is going on at KJDL-FM?

Please, we don't need another country station in Lubbock
 
Its' official. Jack FM has become True Country 105.3, playing country from 70s, 80s, 90s, and today. Looks like they are just playing promos back to back right now.

They better do a good job if they are going to compete with KLLL and KQBR

Looks like they are goign to have a new morning show on Monday morning too.

I suppose this might be better for KJDL than the JACK format. They barely showed up on the ratings with the JACK format. I just have a hard time wondering how they are going to compete with KLLL and KQBR.
 
EggsOverEasy87 said:
I have been hearing country music...and they just played "Hit the Road Jack"....What is going on at KJDL-FM?
Click to expand...

I've read the announcement on this - "Hit the Road Jack" is VERY appropriate for this change - nice that KJDL-FM is gonna be playing the country music that THE PEOPLE WANT!! :)
 
andreajesus said:
EggsOverEasy87 said:
I have been hearing country music...and they just played "Hit the Road Jack"....What is going on at KJDL-FM?
Click to expand...

I've read the announcement on this - "Hit the Road Jack" is VERY appropriate for this change - nice that KJDL-FM is gonna be playing the country music that THE PEOPLE WANT!! :)
Click to expand...

The only thing that makes me uneasy is the fact we already have KLLL and KQBR! However, a country station that I am very fond of is The West Texas Jukebox on 98.5 KBXJ. I can only get a good solid signal on it though when tropo brings it into the city, otherwise it is an unlistenable signal in most parts of the city.

If "True Country 105.3" sounds like the West Texas Jukebox, then i'll definitely give it a try. I'd listen to KBXJ over KLLL and KQBR any day if the signal could reach Lubbock a little better.

I do like that they are going to have a Texas country show saturday nights. I always enjoyed listening to Texas country on 95.9 the Ranch when i'm driving west of Dallas. It'll be nice to get a little taste of that up here in Lubbock.

We will see how this station does. I don't know if it can bring in enough listeners though to compete with KLLL and KQBR. However, judging by the promos they are playing back to back until Monday at 6, it sounds like its going to be similar to KBXJ and KBXJ in my opinion is one of the best country stations I have ever heard. If that's the case, then I think it's worth giving it a try.

I hear a lot of songs on KBXJ that I haven't heard on the radio in years. Hopefully the new KJDL will sound just like that.

Now, if they just play the same stuff over and over again like The Bear and K Triple L, then it will be a failure. They better do a good job if they really want to compete with those two stations.
 
OK, so call me your basic garden-variety radio student (NOT!! :)), but...I've read the press releases, I've witnessed one of the BIGGEST radio changes in radio's RECENT history...if KJDL has done its homework AT ALL, they should be able to come out of the gate swinging, doing stuff TOTALLY different than ANYTHING KLLL and KQBR are doing in terms of country radio in Texas - plus I somehow suspect that a LOT of radio industry people might be watching how this one works out - iirc, it's probably the first time a radio station has gone from "Jack" to country...

Andrea
 
Sounds like you missed the earlier post in the previous KRBL thread:
http://boards.radio-info.com/smf/index.php/topic,114700.10.html
Go to the second page, the news was reported yesterday by Derrick Ginter.

Andrea, I'm glad you are a radio fan as well as a country enthusiast, but I think you are not totally understanding the situation. The format that 105.3 is going to play is just the same kind of satellite network feed that KRBL has been playing for the last 15 years or so. "True Country" is the name of the network service. All the voices are from somewhere else. Other than mornings, it is not local at all. I hope you enjoy it, but I highly doubt that a piped in network feed on 105.3 will make any more dent in KLLL or KQBR's ratings than it did on KRBL. Both those stations have promotion budgets, billboard advertising, and a strong local presence. 105.3 and 105.7 have really never had that, and would not expect them to now either. That's not a rip on managment, that just the way it is. As far as the radio industry, other Jacks have switched to other formats before, and this is low ranked Lubbock Texas, nobody in the radio industry really cares about this. It's just a matter of flipping the satellite feed from one channel to another and calling it a day.

"Music the people want."
Ok, that line just irritates me. Uh, what people would that be? You? Unless you have some kind of insider research, don't ever make claims like that. You have no idea what "the people" want. Never assume that because you and a couple of friends want to hear Charlie Daniels 4 times a day means that "the people" do. I'm one of "the people," and I can not find 3 other "people" that want to hear that, nor do I.

Also, I need to point out that 105.3 previously ran a different feed from a similar network, called "Real Country," (which KRBL also ran), before improving power and going JACK. Back then, KRBL had the stronger stick. So don't expect anything to change now.

Outside those of you who need to hear country oldies (which the Bear does play, by the way), this whole thing will be a big yawner for most Lubbock radio listeners.
 
Garrett said:
Sounds like you missed the earlier post in the previous KRBL thread:
http://boards.radio-info.com/smf/index.php/topic,114700.10.html
Go to the second page, the news was reported yesterday by Derrick Ginter.

Andrea, I'm glad you are a radio fan as well as a country enthusiast, but I think you are not totally understanding the situation. The format that 105.3 is going to play is just the same kind of satellite network feed that KRBL has been playing for the last 15 years or so. "True Country" is the name of the network service. All the voices are from somewhere else. Other than mornings, it is not local at all. I hope you enjoy it, but I highly doubt that a piped in network feed on 105.3 will make any more dent in KLLL or KQBR's ratings than it did on KRBL. Both those stations have promotion budgets, billboard advertising, and a strong local presence. 105.3 and 105.7 have really never had that, and would not expect them to now either. That's not a rip on managment, that just the way it is. As far as the radio industry, other Jacks have switched to other formats before, and this is low ranked Lubbock Texas, nobody in the radio industry really cares about this. It's just a matter of flipping the satellite feed from one channel to another and calling it a day.

"Music the people want."
Ok, that line just irritates me. Uh, what people would that be? You? Unless you have some kind of insider research, don't ever make claims like that. You have no idea what "the people" want. Never assume that because you and a couple of friends want to hear Charlie Daniels 4 times a day means that "the people" do. I'm one of "the people," and I can not find 3 other "people" that want to hear that, nor do I.

Also, I need to point out that 105.3 previously ran a different feed from a similar network, called "Real Country," (which KRBL also ran), before improving power and going JACK. Back then, KRBL had the stronger stick. So don't expect anything to change now.

Outside those of you who need to hear country oldies (which the Bear does play, by the way), this whole thing will be a big yawner for most Lubbock radio listeners.
Click to expand...

Oops for missing the news on a previous thread.

So, there is nothing local about this at all? They are doing yet another satellite feed? KJDL said they will start playing country from the 70s, 80s, 90s, today.

If this is coming from a satellite feed, then I say uh-oh...
 
Ya know?
Now that I read the announcement again, I'm not sure. But I do know that there's a network service called "True Country." And I just realized Paul Bean's staying at KRBL for a few days, which makes no sense. Why would KRBL need a GM whose going accross town anyway.

But my guess is, Paul Bean will just do the same job at KJDL, and probably run it the same way.... network.
 
I don't think it is going to be the same as KRBL. I have listened to KRBL and have not one time ever heard them play a hit from today. This "True Country" format promises more hits from today. So, I don't know. I'll go ahead and give it a try and see what it sounds like when it officially flips at 6 am.

Now with all that said, I still don't think they can compete with KLLL and KQBR. They may have more power than they did back when the call letters were KLVT, but still nothing compared to KLLL and KQBR. They are really going to have to step it up if they are going to beat KLLL and KQBR (example: not playing the same stuff over and over and over....) because regardless, they are still had a huge disadvantage when it comes to their radio tower.

I take 114 to Dallas quite often and KJDL's signal begins to weaken when I get to Lorenzo, and that is not very far outside of town. The signal gets really fuzzy once you hit the caprock and you start seeing the hills and canyons. KQBR and KLLL can travel much further East than KJDL. I can hear KQBR almost all the way to Guthrie. KJDL on the other hand cannot go nearly that far on a regular basis. KJDL does do a fine job west of here. East though, not so much.
 
You are absolutely correct! It would seem that if that at best, their format won't be much different than KQBR's. Once you figure in to the fact that Walker probably doesn't have the advertising budget that GAP or Wilkes does, plus the weaker signal (and the likelihood that it probably be network most of the day), I don't see them really competing any better. The signal is stronger than KRBL's, yes, but not much and I still can only get both in the car. JACK's signal seems to fade just east of Quaker, after that point I noticed I lose the Stereo carrier, and its all in mono. Then, once you get out here between Indiana and University, you really start to have problems.

When you consider that JACK actually ran TV spots on 11, 13 and 28, and that JACK does better in other bigger markets, you kinda wonder how they could ever compete with KQBR or KLLL. It's a third rail, and all Triple L and The Bear need to do is just add more 70s cuts. The Bear already doees that. If I were Walker, I'd start a major Billboard campaign, and start plaster "True Country" all over the city, becuase this is the only way for people to really know the station exists (and that's the only thing JACK didn't do; do you remember even one Billboard or sticker?). But if that doesn't cut it, I'd consider shutting off the transmitter, saving the budget for 1420 and call it a day.

Bottom line, 105.3 is still just a rimshot signal like 104.3 and 104.9. JACK or a contemporary format was still the best shot. Lubbock can't support a 3rd country station, least of all one that has a skeleton budget.
 
Yup, that's it! The problem is, they are running promos for an overnighter named "Joyce Jeffries" and I don't see her on the website, so I can't confirm. But just from listening to her promos, leads me to suspect it will be syndicatd in origin. Hey, I hope I'm wrong and it will all be local, that would be great.

Also, here's "Real Country" and tell me that this doesn't sound like what KJDL's new format is:
http://en.wikipedia.org/wiki/Real_Country
 
Got to listen to the station this morning and unfortunately, our good friend Garrett was correct about it being a satellite feed (grrrrrrrr)

Here is my opinion so far (I need to be able to listen to it a little more before I get a final opinion):

I can describe this station so far in four words: A Waste of Frequency.

There has not been one song I have heard on that station so far that I haven't heard before on KLLL or KQBR

Wasn't digging the on-air talent either. The DJ this morning (NOT from the local morning show) just spend time babbling about stupid stuff that no one really cares about (such as how him and his wife now both have Hondas). Another problem: LOTS of dead air. I'm not sure if it was from us or from the satellite feed, or perhaps a little bit of both.

Now, I know i'm kind of trashing this station, but I'm still going to give it a chance because I still haven't had a long enough time to listen to it for an extensive amount of time, but that's my overall impression of it so far. My opinion might change as soon as I hear a song that I can't hear on 99.5 or 96.3.

Until then, the only thing i'm really going to be interested in listening to is the Texas Country show on Saturday night.

If anyone disagrees with me, feel free to discuss.

Also, did anyone catch the local morning show? I wasn't unfortunately. How did that sound?
 
Haven't listened yet, and I don't need to.
The dead air you heard is from KJDL not have their audio server (or whatever they use for spot insertion) not adjusted properly for the different network clocks for the different shifts. By the way, they often had that problem with JACK too, although probably not the same extent. Here's how to know its a local spot: if the audio sounds all buzzy and thin.
 
Yeah, I knew that, which I don't uderstand. Why does Lubbock need 4 country stations, two of them with similar out of town networks?

Also, yesterday, KCBD announced that their newscast simulcast is moving to True Country 105.3.
 
The new owners of KRBL think they can keep the Real Country format working. Most I've talked with suggest otherwise. The best support I can think of that things at KRBL won't last is the fact that Paul will be leaving it for KJDL in a few weeks or sooner. I still predict KRBL will eventually become some sort of Spanish format based primarily on who the new owners are.

KLLL does indeed have quite an audience in Lubbock, but it's certainly a different music format than the much older music heard on the Rebel, even if it is via satellite. Perhaps it compares more similarly with KQBR, but there are differences in the music.

Dave Walker gains quite a bit in this deal- a sales staff, a local morning show crew, and a very popular and experienced radio personality with Paul Beane. Yes it's still a satellite operation, but I know firsthand what added value Paul brought to KRBL from when I worked there, and I'm sure he'll do the same at KJDL. And High School sports will continue on KJDL. I understand some Major League baseball may also be returning to Lubbock airwaves that hasn't been heard since KFYO was bought by Gulfstar in the late 90s.

The morning show schtick is the same on KJDL as it was over at KRBL. While not appealing so much to me personally, I can see where it may pull the old listenership to the new frequency- a hop from 105.7 to 105.3 isn't that bad considering. I'm surprised that KRBL's transmitter is still plugging along unless they got a new one since I was there.

It is my understanding that Paul owned the Levelland station on 105.3, and another station nearby on the dial up in Littlefield. They all simulcast KRBL I believe. He never "owned" KRBL as far as I know. Dave bought the 105.3 signal and moved it to Ropes to throw a better signal into Lubbock. That's where Jack in Lubbock began. I understand that 105.3 does cover Lubbock better than KRBL, which is located about a mile or two west of Lorenzo.

I too agree with the earlier comment that Jack will likely reappear on a Gap station.

Dave told me that the Jack format could only pull in a certain share for the Lubbock market but the country format would do much better. Time will tell. Jack was indeed a jukebox with little/no local talent being featured. KJDL's new format at least offers some local flavor.

Bottom line to all of this, is the prediction that KRBL will eventually go away and KJDL will essentially replace it.
 
I have to admit, I did hear one song on there the other day that I have NEVER heard on KLLL or KQBR, or really, on any radio station in years.

Tractors in Baby Likes to Rock it.

----------------

Interesting thought about Jack returning on a GAP station. Since JACK is on a GAP frequency in both Midland and Amarillo. The question is, which one?

KFMX - the only rock station here. Don't think it would be this one.
KKCL - unsure. This is the only oldies station on the FM that we have in town.
KQBR - maybe since we have an abundant amount of country stations around here...but still unsure.
KZII - Don't think it would be Z102, since it is the only CHR in town. However, if they were to get rid of the Z, would Mix take a turn toward the Z102 format? Amarillo did lose their only CHR station to Jack, however one of their country stations 96.9 KMML eventually flipped to Kiss FM.
 
Ok, a couple of things here.
First, I need to correct DG on something (and this is the only time I will ever do this). Major League baseball in the form of the Texas Rangers has continued to be heard in Lubbock. After KFYO decided they no longer wanted the Rangers, Ramar took the broadcasts over. I have engineered the games at both KFYO and KXTQ/KJTV. (At KFYO I hit the "F-9" key, until Landon King taught me just to use the botton bars, which is what took with me when I went to 950). Those games have been on 950 ever since the early '00's. So other than that, I'm not sure what DG means, perhaps Astros, or general MLB? Right now 1340 has those.

Second, there is no reason to throw Jack on Kool 98 or KFMX, because these stations do well. KKCL was one of the top 3 stations in the market, and has a sales appeal. I don't know about KFMX but you've already read about that station on this board, they do well. The station in Midland that became Jack was an FMX clone, but Lubbock has the orignal KFMX, no need to blow it up. As for CHR, the station in Amarillo did not have name recognition, and really just moved down the dial and is now Kiss. It is the same radio station owned by the same radio group, but with better imaging. Z102 is the orignal CHR in Lubbock, does well with little effort, so there's no need to blow it up, unless they are worried about KBTE, KSTQ or Mix (not likely). None of those stations sound like Z102. Mix has never been a threat.

KQBR is a much different story! Rarely can you predict what a radio company can do but you can here. KQBR has been dead weight in the chain for years. Even around the studios after the flip to KCRM we would talk about how KQBRs format would last. I'm surpised it lasted this long. It's not that KQBR won't do better than KJDL, but that KJDL will steal cumes from KQBR, and hurt sales potential. If JACK shows up at GAP, smart money is on 99.5, especially given the station's history has a Classic Rocker and as a Hot AC.
 
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