JACK FM Market Costs

[DAVEedwards]

Doing Research On Content Providers, And Associated Costs As Part Of A College Requirement Course.
RE: Jack FM, In A Market The Size Of Los Angeles, Does JACK FM Do A Straight Barter Proposition, Or Does It Charge A Monthly Fee For Trademark Usage, And A Monthly Fee Based Upon Revenue?
ENTRY COSTS: Do New Stations, Pay a "Start Up Fee" To Set Up Format?

In Lieu Of BARTER Spot Placement, Some Content Providers Charge A Fee Per Hour Of Usage, Equivalent To The Cost Of One Spot For Each Hour Ran.
Not Sure How These Content Providers Get Paid In Major Markets.

Any Info Greatly Appreciated.
D. Edwards

 

[davideduardo]

.
RE: Jack FM, In A Market The Size Of Los Angeles, Does JACK FM Do A Straight Barter Proposition, Or Does It Charge A Monthly Fee For Trademark Usage, And A Monthly Fee Based Upon Revenue?
ENTRY COSTS: Do New Stations, Pay a "Start Up Fee" To Set Up Format?

In Lieu Of BARTER Spot Placement, Some Content Providers Charge A Fee Per Hour Of Usage, Equivalent To The Cost Of One Spot For Each Hour Ran.
Not Sure How These Content Providers Get Paid In Major Markets.

Until someone closer to a current Jack licensee posts, here is some general information.

My understanding is that Jack is not a barter-based situation; barter based programs or formats tend to be those that are available in many, many markets where the barter sales offers "tonnage" and relatively complete coverage of many markets.

Jack is not a satellite delivered format; it is configured for each market. It is more like a consultancy with a fee based on the amount of services and market size. Such things are negotiated... and may include "discounts" based on putting the format on several stations.

A past example of a format consultancy would be Mike Joseph's "Hot Hits" format in the 70's and 80's... Mike owns the service mark, and licensed stations to use it, with or without additional consulting. So you might pay a smaller fee to lock up the name in your market, or pay fees like $5 k to $10 k a month for full format consultancy.

 

[Shoot From Hip]

http://en.wikipedia.org/wiki/Jack_FM

You might go direct to the licensor.

 

[DAVEedwards]

Broadcast Radio And It's Future.
After Watching Jhani Kaye's "You tube" Presentation (2011) To UCLA Undergraduates,
Anyone Seeking A Career In Broadcast Radio, Must Have Deep Personal Self Destructive Tendencies.
D. Edwards

 

[the golden boy]

Jack is not a satellite delivered format; it is configured for each market.

Actually, there is a satellited version for primarily smaller markets.

 

[davideduardo]

Actually, there is a satellited version for primarily smaller markets.

I believe that the Dial offering is licensed by Sparknet, not actually run by them. Obviously, the satellite format could not be delivered in markets where there is a local Jack.

Putting niche formats in small markets reminds me of a discussion of the TM soft rock format in the 70's. It got to around the 3 share level in some big markets. But when it was put in Great Falls, MT, for example, it also got a 3 share; the problem being that at the time if you did not have double-digit shares in Great Falls, you had close to no listeners.

KAJR in the Palm Springs market did "Jack" (and, of course, you could not tell if it was local or off the satellite). It got such low numbers (ending at a 0.8) that they switched to soft AC after about 2 years of trying.

 

[DAVEedwards]

JACK FM
This Format Is Now Ten Years+ Old.
From What I Have Read, It Started As A "One Size Fits All" Stream To Subscribers.
Now, They Offer Custom Consulting On A Market By Market Basis, To Keep The Brand More Reflective Of Demographics In That Market, And Charge An additional Fee To "Customize" The Market.
Through Something Called STORQ, The Music Library Is Stored On Site Of Affiliate, And Mixed There, For That Market, Probably By JACK FM.
I Think There Is A Back up Stream Available At All Times, In Case Of A STORQ Crash, Or Other Power Problems.
I Suspect The Music Library Content Is Very Strictly Controlled.
Costs Of This Service Appears To Be State Secrets--And Probably Vary Greatly By Market.
D. Edwards

 

[Gregg]

Is There Some Reason Why People Are Capitalizing The First Letter In Each Word?

 

[Groove1670]

Jack is locally programmed in the top markets. 50+ requires you take the sat feed. That might change with the new storage system.

Dial does take care of US affiliates. Jack originates from Canada (Sparknet).

 

[vonrollskyway1]

Jack Fm in San Diego is a constant top 5 station.