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JACK-FM OFF AGAIN

S

shoreliner

12+ share down again at the new JACK-FM Chicago. As in New York,
the format is being ignored. Are we done with this yet??

WJMK-FM #.# #.# #.# (Fall Phase 1)#.# (Fall Phase 2)#.#

Mod Note: Can't post the numbers.<P ID="edit"><FONT class="small">Edited by RockManAC on 12/14/05 06:46 AM.</FONT></P>
 
> 12+ share down again at the new JACK-FM Chicago. As in New
> York,
> the format is being ignored. Are we done with this yet??
>


We'll never be done with Jack FM. At least not in the near future.

And of course, thats just the 12+ They're probably going up in their 25-54 demo that they're targeting.<P ID="signature">______________

</P>

Mod Edit: Took out part of quoted text w/ ratings in it<P ID="edit"><FONT class="small">Edited by RockManAC on 12/14/05 06:46 AM.</FONT></P>
 
> 12+ share down again at the new JACK-FM Chicago. As in New
> York,
> the format is being ignored. Are we done with this yet??
>
> WJMK-FM #.# #.# #.# (Fall Phase 1)#.# (Fall Phase
> 2)#.#
>
> Mod Note: Can't post the numbers.
>

12+ means nothing to advertisers. Nice to look at, but the target
demos are whats important.
 
> > 12+ share down again at the new JACK-FM Chicago. As in
> New
> > York,
> > the format is being ignored. Are we done with this yet??
> >
>
>
> We'll never be done with Jack FM. At least not in the near
> future.
>
> And of course, thats just the 12+ They're probably going up
> in their 25-54 demo that they're targeting.
>
> Mod Edit: Took out part of quoted text w/ ratings in it
>
i agree with the comment that the format is being ignored....that 'smart ass' crap wears on folks after a while....in a major market no love personalities means it aint happening
 
I disagree with earlier posts.

12+ DOES mean something to advertisers

Some buy on demos....Some buy 12 +....I know of several companies and ad agencies who will go 5 deep, or some number deep in the 12 + and not care about anything else.

12 + does mean something.

And the other post that said "they probably are going up in 25-54"....from what I have been able to dig up...They are up in Cume....but DOWN BIG in TSL

(note for arbitron impared- TSL is worth MUCH more than Cume for ratings....if Cume was even worth equal no one would ever be able to touch WBBM AM)
 
> Mod Edit: Took out part of quoted text w/ ratings in it

Sorry! I thought the 12+ as published in R&R and other trades
was OK. My bad.
 
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