Jack-FM Pulling Out Of July 4 Event = Jack's Days Numbered In L.A.?

[musicfan101]

Never understood why "Jack" was brought on in the first place....never liked this type of programming and presentation.....never will.

Jack and somewhat similar formats originated with the intense dislike of motormouth DJs by a significant portion of the audience. Playing a list that is "a thousand miles wide but an inch deep" gives a variety that is achieved with three or four decades of music.

At least, New York City mounted enough pressure to get CBS-FM back.

Not true.

"Pressure" had nothing to do with it.

The early PPM results in the first PPM test market (data only released to a few parties) demonstrated to CBS that classic hits was a PPM winner, so as PPM rolled into markets like New York, CBS added classic hits formats to win in the PPM.

Did I mention that CBS-FM in New York changed from Jack to classic hits as a reaction and response to the PPM?

Tight playlists of Jack are another major turn off.

Jack formats typically have among the broadest playlists on commercial radio. LA's jack can have upwards of 900 to 1000 titles in significant daypart rotation.

So Jack flipped back to CBS-FM because of the PPM two years before it was placed in the NYC market? ???

 

[davideduardo]

So Jack flipped back to CBS-FM because of the PPM two years before it was placed in the NYC market? ???

Yes. CBS found that WOGL worked well in the first major market PPM test, and they tweaked the format and improved it. Knowing that the PPM was coming to NY, CBS flipped WCBS-FM to classic hits approximately a year before the first "pre-currency" PPM data was to be collected (July, 2008).

WOGL had been a 4-share station in the diary, but was found to be capable of over a 6 share in PPM. The Philadelphia PPM test ran during 2002 and 2003 and gave a hint at how to refine WOGL. When the PPM went "live" in Spring of 2007 (April-May-June), WOGL averaged a 6.5 share during the first 9 months the new measurement.

Between the research done in 2002-2003, the strong PPM debut of WOGL in "real" PPM measurement in Philadelphia and new management of CBS Radio, there was a strong case to create a new classic hits format based more in the 70's.

(CBS-FM only had a single year lead in as a classic hits station before PPM started, but it was enough to get them off to a very good start.)

 

[JohnnyOhJohnny]

Change Jack 93.1 into 80's new wave with a large playlist and live upbeat Dj's 24/7. The new KNX FM.

 

[davideduardo]

Change Jack 93.1 into 80's new wave with a large playlist and live upbeat Dj's 24/7. The new KNX FM.

As I said before,

Let's do that... change the format or branding on the market's #5 biller, the contry's 13th highest biller (7th higest FM) and the second highest FM biller of all the CBS stations.

Those are all reasons for changing formats...

 

[ChannelFlipper]

Change Jack 93.1 into 80's new wave with a large playlist and live upbeat Dj's 24/7. The new KNX FM.

New Wave and KNX-FM had little to do with each other.

On the other hand, KNX-FM fans should check out The Bridge, channel 32 on Sirius/XM. it is the closest thing I have heard to the old KNX format. They call it "Mellow classic rock and 70's folk rock". Lots of Paul Simon, Carly Simon, Eagles, Linda Ronstadt among others. No Odyssey file though.