Jack FM returning to Knoxville?

[94 Country DJ]

Pirkle just sold WNFZ Thursday (3/21) to Midwest who immediately re-formatted it as Jack FM. Will be interesting to see how well it does this time. When 95.7 flipped from oldies to Jack, they lost half of their audience (including me). Midwest operates what seems to be the only successful Jack station in the state WCJK Murfreesboro (Nashville). Knoxville dropped Jack-95.7 is now "Duke" and country while parallel slave 106.7 has been sold to Blue Ridge. Three stations have run Jack in the Chattanooga market and all have dropped it. Active rock is not dead in the Knoxville market, it is now airing on WVLZ 1120 Maryville and two translators.

 

[Ktownradioman]

Pirkle just sold WNFZ Thursday (3/21) to Midwest who immediately re-formatted it as Jack FM. Will be interesting to see how well it does this time. When 95.7 flipped from oldies to Jack, they lost half of their audience (including me). Midwest operates what seems to be the only successful Jack station in the state WCJK Murfreesboro (Nashville). Knoxville dropped Jack-95.7 is now "Duke" and country while parallel slave 106.7 has been sold to Blue Ridge. Three stations have run Jack in the Chattanooga market and all have dropped it. Active rock is not dead in the Knoxville market, it is now airing on WVLZ 1120 Maryville and two translators.

95.7 dropped Jack for Top 40 Power FM. 95.7 then took over the active rock programming when 94.3 flipped to talk because Pirkle wanted to resume programming. Talk was on 100.3 before he sold it to Journal which is now Summit Media. 95.7 then decided to drop active rock for classic country. So far Duke has had the highest ratings on that channel since Oldies 95.7/106.7.

 

[BRH]

Pirkle just sold WNFZ Thursday (3/21) to Midwest who immediately re-formatted it as Jack FM. Will be interesting to see how well it does this time. When 95.7 flipped from oldies to Jack, they lost half of their audience (including me). Midwest operates what seems to be the only successful Jack station in the state WCJK Murfreesboro (Nashville). Knoxville dropped Jack-95.7 is now "Duke" and country while parallel slave 106.7 has been sold to Blue Ridge. Three stations have run Jack in the Chattanooga market and all have dropped it. Active rock is not dead in the Knoxville market, it is now airing on WVLZ 1120 Maryville and two translators.

As far as the flip from oldies to Jack originally, I would argue that the demos Jack reached, even at slightly lower ratings, were better for selling to advertisers than the aging oldies format. Also, I don’t think Jack was dropped because they weren’t pleased with the results. I think the flip to CHR (Power Fm), was a corporate move to use the signal as a flanker to hurt crosstown Star & therefore help B97.5’s numbers that Star was eating into.

 

[ThomasFoolery]

A flanker can be useful in exploiting a hole in a competitor’s programming. And even more useful if that exploit can generate additional revenue.

 

[gr8oldies]

Generating additional revenue seems to be what 93.1 has been able to do....especially non-traditional revenue by sponsoring seemingly every community event.

A flanker can be useful in exploiting a hole in a competitor’s programming. And even more useful if that exploit can generate additional revenue.

 

[Big Bopper]

Meet Summit's Gravy Guy

On facebook as Kevin Canup, touring Amherst. They call "gravy" up north.