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Jack FM to Flip

avtosalon said:
The next thing...Put The Score on 105.9.

So much for 104.3! Fresh is languishing. Now the question is what will CBS do with 105.9? It either becomes a simulcast of The Score or a simulcast of Newsradio 780 as CBS did in SF with All-News KCBS.

i read a report somewhere that CBS does have plans on starting more fm sports talkers in the next few months so chicago could be on the list


WRONG! WRONG! WRONG!

Not going to happen. I'm really getting tired of people (some who are not even located in the Chicago area) who think that a 50,000 watt blowtorch is going to be simulcast on a full-market Class B FM signal. You guys really do NOT know what you are talking about.

670 WSCR and 780 WBBM are two of the most powerful AM signals in the country, and it would be an absolute waste for CBS Radio to simulcast the same programming on a co-owned FM station that is worth $50 million dollars.

What happens in other markets like San Francisco, Detroit, Atlanta, Washington, etc. is not going to happen here in Chicago. Totally different situation here. Those other cities that are simulcasting on FM have atrocious AM signals, especially at night when sporting events occur, so they could benefit from a FM simulcast. Plus, those cities have space available on the FM dial for duplicated programming of an AM station. Chicago, on the other hand, does not have the space available. Chicago has a large of amount of FM stations airing Spanish. How many Spanish stations on FM does Detroit have?

By the way, both WSCR and WBBM are already simulcast on FM HD. WSCR on 104.3 WJMK-HD2, and WBBM on 105.9 WCFS-FM-HD2. But you are not going to hear them on the primary analog FM signal of those 2 stations.

Another thing, WCFS-FM has just started a new advertising campaign on television and outdoor billboards, which further proves nothing is going to change...

WCFS is really taken away for the simulcast of WBBM-AM back in August 1, 2011.
 
Since this thread reappeared, what do you think of K-Hits.

I really find this station to be very repetative. The playlist is so tight I often here the same songs in the times I listen.

I will listen to The Drive, or WLS over them hands down.

While I like the personalities, that only goes so far. The music they are playing is heard on many other stations with much more variety.

Hearing E and J play Aretha or the Stones just doesn't compute in my mind. It just seems out of place.

I think this station was put on when it was because of the Cumulus situation. I think CBS, like most of us suspect now that WLS is in Dickey's hands cheapness will run the day.

I hope this is not the case as I think WLS sounds great now since K-Hits came on. The management had the station sounding great.

To have to hear the top of the hour ID already announcing " A Cumulus Station" makes me cringe a bit.

The overall numbers for K have not moved much since the change from Jack. I know some important demos have improved, but, does it justify the expense of all the saleries? Jack had to pay for their name, no personalities.

I really thought this station was going to go after B listeners of The 80's and 90's which could have gotten quite a following, especially with women.

They probably would have taken quite a chunk from Rewind, more so than they have done already.

Rewind seems to be a much friendlier music wise to the soccer mom crowd than K Hits.

Now with Murphy back and new imaging, 100.3 in my opinion is much better than K Hits, with a lot "newer" music.

When I ask anyone about K Hits the response is it's OK, I like E and J, but why are they playing oldies? I thought they would be playing music I used to like on B 96/Z 95.

If Cumulus leaves WLS as is, will K-Hits stay with their very small repetitive playlist, or stray in a different ditection?

At this point, I liked Jack much more than K-Hits. That became especially true when The Loop went all classic rock and Q 101 went all high school ;D

Jack played a good amount of 80's and 90's bands that are not heard anywhere now.

After the way they dropped oldies for Jack, I never thought I'd say this, I wouldn't mind having Jack back.
 
K-Hits is still not doing very well. It's still choking hard in the low numbers at the 22nd place of the market with a 1.9 market share as of January 2012 ratings.

Since Cumulus left WLS-FM as it is, K-Hits presented CBS failure in the Classic Hits format for the #3 market. :p
 
K-Hits and Rewind are siphoning one another's listeners.

Both stations have lousy ratings, but Rewind is a valuable player in terms of Hubbard's overall programming strategy. CBS cannot say the same for K-Hits. Eddie & Jobo seem to have brought next-to-nothing to the table as far as audience growth is concerned.

Formatically, the station is more-or-less landlocked. The classic hits / rock pool is very crowded. I suppose they could try a gold-based AdCon station, but I don't see that doing much better than the current format.

Only other options: go Smooth AC (it would be interesting to see how it would do on 104.3's blowtorch signal), some form of Urban AC / Urban Oldies format (probably not many $$$ to be had here), or mainstream/active rock (a format that CBS is notoriously poor at executing).
 
MarkW said:
K-Hits and Rewind are siphoning one another's listeners.

Both stations have lousy ratings, but Rewind is a valuable player in terms of Hubbard's overall programming strategy. CBS cannot say the same for K-Hits. Eddie & Jobo seem to have brought next-to-nothing to the table as far as audience growth is concerned.

Formatically, the station is more-or-less landlocked. The classic hits / rock pool is very crowded. I suppose they could try a gold-based AdCon station, but I don't see that doing much better than the current format.

Only other options: go Smooth AC (it would be interesting to see how it would do on 104.3's blowtorch signal), some form of Urban AC / Urban Oldies format (probably not many $$$ to be had here), or mainstream/active rock (a format that CBS is notoriously poor at executing).

The only other option is to simulcast The Score on 670 AM and 104.3 FM.
 
MarkW said:
Both stations have lousy ratings, but Rewind is a valuable player in terms of Hubbard's overall programming strategy. CBS cannot say the same for K-Hits. Eddie & Jobo seem to have brought next-to-nothing to the table as far as audience growth is concerned.

Not true. Eddie & Jobo's audience has roughly doubled over the course of a year. As I said in another thread, if you can do that, you were probably pretty close to the bottom. So, that doesn't mean they're doing well. I believe that huge increased only moved them up from the mid-20's in the rankings to the low 20's or upper teens.
 
Kent -- That's like commending WIQI for growing a 0.3 share to a 0.5 share. Bottom line is the ratings remain abysmal, as you correctly state. CBS should not be satisfied with Eddie & Jobo's performance.
 
My personal trainer, who is 24, really likes K-Hits. He prefers that station to WLS or any of the popular hit stations like B-96 or Kiss FM. Go figure!
 
I like some aspects of the station, too!

The poster who stated the station would be in much better shape right now had it evolved directly from Oldies to "K-Hits" hit the nail on the head.
 
They can call it Oldies 104.3 again as well. That's not gonna to scare the people in their 20s and 30s off. A station can legally call themselves Oldies even if they play 70s and 80s only, no 60s. Oldies generally meant music older than 20 years old, not music from the 50s and 60s forever.

Oldies should never suffer aging demographics if they stay consistent with their audience. An Oldies format should be successful in 2030 by playing Katy Perry, Lady Gaga, The Black Eyed Peas, and Taio Cruz. Their music would all be oldies by 2030.
 
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