> > > > > Muzzy Broadcasting's WSPT/Wausau-Stevens Point
> flipped
> >
> > > to
> > > > > the ABC Radio Network's Jack-FM format at midnight
> on
> > > > > Monday. No airstaff were effected by the switch.
> > >
> > > Weren't they working with McVay Media as an AC station?
> > > I guess he saves a lot of money on all angles.
> > >
> >
> > They were Hot AC for a LONG time... for many years I
> think..
> > Since '99 they were pure Hot AC, before that, more of a
> > modern AC. Not sure about McVay Media though. Half the
> music
> > was in mono, the imaging was in mono, and they had a major
>
> > channel and bass issue. It got the ratings it deserved, in
>
> > the 2's. It was like no money being put into that
> 100kW'er.
> > It was kinda sad.
> >
> > There is barely any money being put into this, but at
> least
> > it sounds decent!
>
> I think WSPT became pure AC around Spring 2000, and before
> that spent a couple of years or so as a modern alternative
> station (Garbage and Smashing Pumpkins were common on that
> playlist). The move today by Muzzy is good on three fronts:
> (1) Going off-the-bird will save some dough; (2) it's going
> to a popular format ("Jack"); and (3) if it's a product that
> gains good word-of-mouth, WSPT might finally gain some ears
> (though that's not a guarantee).
>
Huh, I don't remember them being pure AC... I remember in the mid 90s, the station being called "Revolution 98" with a Modern AC/Alternative type format, never really hard though.
Then in the late 90s, dropped the Revolution 98 for 98 WSPT.. . I have an aircheck from 1998-1999 from them calling themselves "98 WSPT, Today's Music Revolution".
In 1999-2000 or so, they changed over to pure Hot AC with "98 WSPT, Real Music Variety From the 80s 90s and today", however never remembered them as an AC (Though at around this time, Y108 was a pure AC as 107.9 WYCO, previously Y108 with a Hot AC format).
In a year or so, they dropped the 98 for 97.9. This also was when their sister, 104.9 WKQH, changed to 104.9 KQH with Classic Hits, previously KROCK 105 with classic rock.
97.9 kept on for a while now, as 97.9 WSPT. It seemed as of recently, they have been trying to change their imaging, dropping the 97.9 for 97-9 WSPT, with The Best Mix of the 80s 90s and today. This seemed to fail as well, and now we got Jack.
Basically, that is what I remember from WSPT, starting in the mid 90s (I have lived in Wausau since the early 90s). I have kept pretty close tabs on this station, as it always was of interest to me. Recently, it seemed to stop improving, which makes sense now.
Just my 2 cents.
Jake
<P ID="signature">______________
Moderator, Community Radio board</P>