Over at the Variety Hits board, mikesingh had an interesting post about Jack FM.
Here it is:
Just to clarify things... I'm a 19 year old West Indian guy. At first glance, you might not think that someone like me would like Jack FM... but I do. I really do.
I've known about Jack FM since my uncle in Toronto introduced it to me back in June '03 (not long after that Jack debuted) and I immediately loved it. The randomness of the music, the snarky comments of the Jack character. It was something new, something refreshing. After coming back to NY, I looked to see if Jack was in NY (I wasn't into radio at the time) but didn't find one. So I would stream Toronto's Jack most of the time. I kept listening even after they introduced DJs and enjoyed the music.
Then, it happened. June 3rd, 2005. Jack FM hits NYC. I personally was shocked to see it took WCBS-FM's place... but my wait was over. Jack FM was finally available to me over the radio. I have been listening to Jack daily since I found out about it (a few days after the debut, I believe June 8th) and haven't stopped since.
While I must admit, that this Jack FM is too classic rock-intensive (not a complaint as I love classic rock) but work needs to be done on the playlist. This Jack needs to be fine-tuned to NYC. NYC is a unique market with a lot of people being minorities.
If ANYTHING needs to be done musically, I'd say drop the classic rock a bit, pop on some more Hot AC tunes, throw some of WNEW's classic dance on there, mix it up evenly so nothing sounds like it's leaning any way... and take the fight to 106.7 Lite FM (WLTW). (On 106.7 Lite FM's wikipedia page it says that Lite FM is "a Jack FM with personalities and traffic reports")
Personality-wise... I say go for it. Initially, I was all for the no-jock approach, but seeing as that isn't helping matters, they should do it. BUT PLEASE, do it in a way that won't take away from the music. We don't need smart-ass DJs (we have Jack for that), we don't need a "Z Morning Zoo"-style morning show. We need personalities very similar to Canada's Jack FM stations (sans Toronto, who is now jock-free). Their DJs do a fine job of "manning the ship" without taking away from the Jack FM experience.
Forgive me for the length of this post, but I needed to get it off my chest
I've been a part of other radio boards, but they are filled to the brim with anti-Jack folk. At least here, there are some pro-Jack people to make it better. I also have a feeling this post should be on the NYC board... but I'm not sure. Feel free to move this if you think so.
Edited by mikesingh on 03/08/06 10:19 PM.
Feel free to discuss
Here it is:
Just to clarify things... I'm a 19 year old West Indian guy. At first glance, you might not think that someone like me would like Jack FM... but I do. I really do.
I've known about Jack FM since my uncle in Toronto introduced it to me back in June '03 (not long after that Jack debuted) and I immediately loved it. The randomness of the music, the snarky comments of the Jack character. It was something new, something refreshing. After coming back to NY, I looked to see if Jack was in NY (I wasn't into radio at the time) but didn't find one. So I would stream Toronto's Jack most of the time. I kept listening even after they introduced DJs and enjoyed the music.
Then, it happened. June 3rd, 2005. Jack FM hits NYC. I personally was shocked to see it took WCBS-FM's place... but my wait was over. Jack FM was finally available to me over the radio. I have been listening to Jack daily since I found out about it (a few days after the debut, I believe June 8th) and haven't stopped since.
While I must admit, that this Jack FM is too classic rock-intensive (not a complaint as I love classic rock) but work needs to be done on the playlist. This Jack needs to be fine-tuned to NYC. NYC is a unique market with a lot of people being minorities.
If ANYTHING needs to be done musically, I'd say drop the classic rock a bit, pop on some more Hot AC tunes, throw some of WNEW's classic dance on there, mix it up evenly so nothing sounds like it's leaning any way... and take the fight to 106.7 Lite FM (WLTW). (On 106.7 Lite FM's wikipedia page it says that Lite FM is "a Jack FM with personalities and traffic reports")
Personality-wise... I say go for it. Initially, I was all for the no-jock approach, but seeing as that isn't helping matters, they should do it. BUT PLEASE, do it in a way that won't take away from the music. We don't need smart-ass DJs (we have Jack for that), we don't need a "Z Morning Zoo"-style morning show. We need personalities very similar to Canada's Jack FM stations (sans Toronto, who is now jock-free). Their DJs do a fine job of "manning the ship" without taking away from the Jack FM experience.
Forgive me for the length of this post, but I needed to get it off my chest
Edited by mikesingh on 03/08/06 10:19 PM.
Feel free to discuss