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Bob1370 said:
I think you mean "Spend 5 dollars, make 6, or spend $500 and make $600"!
Something like that perhaps?
Unfortunantly, if a morning show is good enough, it could be a coast to coast program of some sort and still do good.
How were the ratings for Craig and company back in the day?
(I'm still wishing for a LOCAL morning show on Jack though.)
B
Bob1370
Guest
"The sales at WCBS never recovered. The station is #2 in audience and #20 in revenues. Why? The audience is too old."
They're still about 100% better than they were, again in a down ad market--which shows you how far they had fallen while Jack was on the air. And a 35-54 core, which is what PPM shows CBS-FM is delivering, is hardly too old to deliver profitable numbers unless the sales staff is SO bad down there that it needs to be fired en masse and a new one brought in.
The lesson is, make 35-54 your sweet spot and you should make tons of money unless you've hired apes for your sales force.
They're still about 100% better than they were, again in a down ad market--which shows you how far they had fallen while Jack was on the air. And a 35-54 core, which is what PPM shows CBS-FM is delivering, is hardly too old to deliver profitable numbers unless the sales staff is SO bad down there that it needs to be fired en masse and a new one brought in.
The lesson is, make 35-54 your sweet spot and you should make tons of money unless you've hired apes for your sales force.
Bob1370 said:
You're missing the fact that the other stations in the market have recovered. They have not. In terms of actual dollars, they are at about the same level, in terms of revenue, as they were under Jack. And their experience is not unique in this format. This is the same sales staff that sold WCBS before Jack, so don't blame them. Blaming and firing employees is what corporate executives do. Give credit to CBS that they never blamed the sales staff for Jack, and they aren't blaming them for the current situation. CBS has learned that just because you have big ratings doesn't mean you will obtain revenues. They've seen it for years with WFAN, which is not a ratings leader, but is one of the top stations in terms of revenue. The fact is that you can't sell advertisers an audience they don't want. That is the story with oldies, and why it's starting to disappear as a format, even though there's a huge audience for it.
Thank you! I'll take that as a compliment since that was my awesome segue in radio, as a part of that "flame-thrower" team. (You won't find a better group of passionate people than the team you refer to.) Also: (Contrary to popular opinion, Larry White had the programming team as hired guns...but he was already a legend and had to take care of the strong ego personalities while we did our thing. No manager I have EVER worked for is better at personnel relationships than Larry. No one!!) ;D
This thread may not hit the "cume" numbers like "the Stiffs" thread....BUT...I'm reading some progressive posts!! Reality setting in. The ratings vs. revenue debate. Programming for corporate vs. audience. Competing with outside influences vs. each other. It's a good sign. ;D
That's probably not all.
I don't see WBUF making any big changes. I suspect that they're delivering what's expected, and adding a bonus male audience to their sales mix.
The morning numbers suck. With the wealth of talent on the beach these days, a modest investment seems like it could improve that daypart significantly. Maybe Jack could start bringing in significant revenue on it's own merits, and not just be a throw-in. There's some weakness in the male numbers racked up by Citadel in AM drive, and a smart, edgy new morning show just might shake things up in town.
The morning numbers suck. With the wealth of talent on the beach these days, a modest investment seems like it could improve that daypart significantly. Maybe Jack could start bringing in significant revenue on it's own merits, and not just be a throw-in. There's some weakness in the male numbers racked up by Citadel in AM drive, and a smart, edgy new morning show just might shake things up in town.
This post is off-topic, but thanks to Bob Smith, Mike Sheridan and Heydaybegone for the kind words. While I never thought of myself as a "legend" (more like a "relic" these days!), it's nice to be remembered.
By the way, I've asked my wife to contact each of you to speak at my memorial service when the time comes!
Hopefully, that will be several more years down the road!
By the way, I've asked my wife to contact each of you to speak at my memorial service when the time comes!
Hopefully, that will be several more years down the road!
heydaybegone said:
Whitey, are you subtly pitching for the voiceover gig for Catholic Cemeteries pre-arrangement commercials? I think Lacy or Neaverth share that account and might not be willing to give up a piece of their pie. Careful ;DCall Me Sherlock said:
I made some contacts, and Ralph Wilson Stadium is all lined up... when you're ready. (we'll fill the few remaining empty seats with the last of the remaining Bill's Season Ticket Holders ;D)
Mike,
Non-disclosure problem!!
I have a firm confidentiality agreement with Sherlock...at least until it becomes Public Domain in about 50 years.
But what I can say is you're description is not far off. And there was no magic going on...it's a "people" thing he's good at.
Maybe he'll chime in, but you might have to wait for his book to come out!
That's all
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