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Jack FM's New DJ, Richard Blade

Richard Blade is one of LA's veteran DJs and was a major part of the rise of KROQ, where "Flashback Lunch" originated.
 
Richard Blade is an LA legend. Probably the most recognized voice of KROQ in it's ROQ of the 80's era. He also hosted a video music program on KHJ-9 (now KCAL) called "Video 1" that aired every afternoon M-F. This is a smart move since Jack FM tends to lean toward the 80's in their playlists anyways. Hopefully, CBS will give Blade a bit of a longer leash to spin the more obscure or lesser known hits he was so prone to do.
 
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Robnoxious said:
Richard Blade is an LA legend. Probably the most recognized voice of KROQ in it's ROQ of the 80's era. He also hosted a video music program on KHJ-9 (now KCAL) called "Video 1" that aired every afternoon M-F. This is a smart move since Jack FM tends to lean toward the 80's in their playlists anyways. Hopefully, CBS will give Blade a bit of a longer leash to spin the more obscure or lesser known hits he was so prone to do.
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He will be given no kind of leash by CBS, refer to my previous post.
 
All the "Jack" stations use the same slogan: "Playing what we want." And we all know that they do not play what they want; they have a tight playlist the same as other stations in other formats. But how about Richard Blade's program? Is he allowed to play what he wants.....or does he have to stick to the 1980s songs that are already on the playlist? Is nmoore correct about the leash (or the absence thereof)? If so, then why would CBS hire Blade in the first place? Does anyone have a list of songs that he's played?
 
LARadioRewind said:
All the "Jack" stations use the same slogan: "Playing what we want." And we all know that they do not play what they want; they have a tight playlist the same as other stations in other formats. But how about Richard Blade's program? Is he allowed to play what he wants.....or does he have to stick to the 1980s songs that are already on the playlist? Is nmoore correct about the leash (or the absence thereof)? If so, then why would CBS hire Blade in the first place? Does anyone have a list of songs that he's played?
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Steve:

This isn't that hard.

"We" does not refer to the DJs (of which Jack had exactly none until Richard), it refers to the station.

And they do play what they want. They want to play the songs that the greatest number of their target audience shares in common as favorites.

Richard hosts "Flasback Lunch", an hour of 80s music weekdays at noon. He's been doing it since July.
 
Okay, that slogan can be interpreted two different ways: I interpret "playing what we want" to mean "We play any song we feel like playing---nobody tells us what to play", whereas you interpret it to mean "We play the songs that we know will attract the target audience that we want." Jack-FM plays what they need to play, and not what they want, in order to attract that audience. There is a big difference betwixt the two interpretations.

(Did I just use the word "betwixt"?)
 
LARadioRewind said:
Okay, that slogan can be interpreted two different ways: I interpret "playing what we want" to mean "We play any song we feel like playing---nobody tells us what to play", whereas you interpret it to mean "We play the songs that we know will attract the target audience that we want." Jack-FM plays what they need to play, and not what they want, in order to attract that audience. There is a big difference betwixt the two interpretations.

(Did I just use the word "betwixt"?)
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You did.

And even if we went with your interpretation, I would expect CBS (or any successful owner) to want to play whatever will make them the most money.
 
I agree with that statement....although that doesn't really explain Saul Levine's short-lived show tunes format on 1260. But I consider the "Playing what we want" slogan to be misleading.

Here is what Richard Blade---or a Richard Blade voice track---played on September 20: Sex Dwarf, White Wedding, Favourite Shirts, Rag Doll (Aerosmith), West End Girls, I Will Follow, Is There Something I Should Know, In Your Eyes, Destination Unknown, Wanted Dead Or Alive and I Ran.
 
LARadioRewind said:
I agree with that statement....although that doesn't really explain Saul Levine's short-lived show tunes format on 1260. But I consider the "Playing what we want" slogan to be misleading.

Here is what Richard Blade---or a Richard Blade voice track---played on September 20: Sex Dwarf, White Wedding, Favourite Shirts, Rag Doll (Aerosmith), West End Girls, I Will Follow, Is There Something I Should Know, In Your Eyes, Destination Unknown, Wanted Dead Or Alive and I Ran.
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Sex Dwarf and Favourite Shirts suggest to me that Richard's being given a bit of latitude.
 
Blade has been voicetracking for several years on CBS's KROQ HD2 "ROQ of the 80s" classic alternative format. So since he was already on the CBS payroll, it makes since they're using him for an 80s show on Jack FM.
 
In the late 1950s and early 1960s, KFWB referred to their oldies as "flashbacks." I guess it's true---eventually everything old will be new again. Here are the songs that were played on today's Flashback Lunch:

Don't Change - INXS
Desire - U2
Roam - B-52's
Livin' On A Prayer - Bon Jovi
Strangelove - Depeche Mode
She Sells Sanctuary - Cult
Let It Whip - Dazz Band
Eyes Without A Face - Billy Idol
Kids In America - Kim Wilde
Twilight Zone - Golden Earring
Mexican Radio - Wall Of Voodoo
Spirits In The Material World - Police
 
the playing what we want branding is meant to do exactly that, create the impression of a rebilious aditude of the station, where in no one tells the station what to play--what ever they want to play. Thus making the listener think that they are not so much being marketed to.
 
The closest thing to "free form" radio these days is former Sex Pistol Steve Jones' daily lunchtime show on 95.5 KLOS. He'll play anything from Ramones to Motorhead to Bowie to Bay City Rollers. I give kudos to KLOS for giving him free reign on his playlist. And the guy is surprisingly entertaining with amazing stories, great guests and witty banter. Whoda thunk that the station that for so many years refused to play much of Punk and New Wave, would become such a progenitor whilst KROQ pretty much jettisoned their past in favor of the watered down crap that passes for "Alternative" these days. I believe you can stream "Jonesy's Jukebox" online.

Richard Blade has a show on Sirius radio now. He plays lots of New Wave and has a diverse playlist, although I'm not a fan of the low fidelity sound Sirius offers. More about DJ Richard Blade here: DJ Richard Blade
 
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