What are the most successful JACK (by that name or any other) formatted stations in the country?
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JACK-FMs
- Thread starter LasVegasRadioJunky
- Start date
Up until recently WCJK Nashville was probably the most successful. For a time it was the #1 station in Nashville. A year ago, it was in the Top 5. But since the fall of 08, the numbers have plummeted. It's now #12 12+ with a 3.3, down 2 whole points in a year. I'm smelling a format change soon, perhaps to some form of oldies.
Could it be that "just music" isn't enough?
You're talking about "Fresh"-type stations? I wasn't aware that these were top-rated anywhere. :-\TheBigA said:
PTBoardOp94 said:
No...just a typical 10 in a row less talk more soft rock AC station with liner cards.
I think Jack, Movin,' and Fresh all suffer from the same problem, which is more adherence to the brand and the format than actually running a radio station. To do that, you have to change things up, and you can't do that if it breaks format. What kept Lite at the top of the ratings all these years (in both NY and Chicago) was the willingness on the part of the programmers to play songs that didn't actually fit the format.
SirRoxalot said:
I think it depends on the market.
You *could* have two stations playing similar music, one being the Jack station, and the other being the more personality driven station,
Which station gets the better ratings?
Jack dies off because, as much as people might want music in the morning, they also want news weather and traffic information too, along with anything local that can inform and/or entertain them...
Straight to the point, I believe the Jack format can *still* work well with a little more 3E radio thrown in.
Live Radio talent and all...
Not just for morning and afternoon drive, but for other shifts too.
Expecially Saturday nights!
Jack could still work...The concept is sound, but it takes a lot of work to keep it fresh. The problem is stations that put JACK on the air and just leave it. I haven't heard the satellite version of JACK so I can't comment on that, but JACK isn't designed to be a jukebox. Since music and imaging is all there is, that has to be freshened constantly.
The stations that taylor JACK to their specific market do well. There is not a "one size fits all" in any format. Like anything else, you get out of it what you put into it. If you just put the format on and walk away, it will wither and die.
The stations that taylor JACK to their specific market do well. There is not a "one size fits all" in any format. Like anything else, you get out of it what you put into it. If you just put the format on and walk away, it will wither and die.
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